Successful Website Search Engine Optimization is
ROAR

Relevance

The most important ranking factor is still content: If your texts and metadata are precisely aligned with the right keywords of your target group, your rankings can also develop. In doing so, we pay attention to the intention of each search term of the users and thus find out how we can fulfill their expectations.

• Keywords
• Meta data
• Target pages
• Expectations

• Responsiveness
  
• Uniqueness
• Conversions

Originality

Although we implement certain optimization rules in our content, if we overdo it and optimize it purely by machine, our texts sound wooden and become interchangeable. So that our website visitors do not jump off, but convert, we develop as independent and special content as possible.

Actuality

Contemporary content is also important for users to choose our offerings. The update frequency also affects Google’s indexing speed and thus the speed with which your rankings develop. Instead of developing thin content more often, you should invest in less but higher-quality content.

• Regularly good new content
  
• Indexing speed
• Customer loyalty

• Ratings
• PR
• Ads
  
• Fame
  

Reputation

Wherever people used to go to link building in the past, online valuations, PR and advertising are on the agenda today in order to build online reach: shops and B2C companies are entering into (viral) influencer and affiliate marketing. They specifically use marketplaces to support e-commerce. B2B companies, on the other hand, rely better on high-quality advertorials and blog marketing.