Successful Website Search Engine Optimization is
With relevant, original and actual content, you not only improve your Google rankings directly, but also convert more visitors to customers. With their feedback and through PR, you then build up the necessary reputation to achieve good long-term rankings. Of course this is good user-oriented SEO.
The most important ranking factor is still content: If your texts and metadata are precisely aligned with the right keywords of your target group, your rankings can also develop. In doing so, we pay attention to the intention of each search term of the users and thus find out how we can fulfill their expectations.
Although we implement certain optimization rules in our content, if we overdo it and optimize it purely by machine, our texts sound wooden and become interchangeable. So that our website visitors do not jump off, but convert, we develop as independent and special content as possible.
Contemporary content is also important for users to choose our offerings. The update frequency also affects Google’s indexing speed and thus the speed with which your rankings develop. Instead of developing thin content more often, you should invest in less but higher-quality content.
Wherever people used to go to link building in the past, online valuations, PR and advertising are on the agenda today in order to build online reach: shops and B2C companies are entering into (viral) influencer and affiliate marketing. They specifically use marketplaces to support e-commerce. B2B companies, on the other hand, rely better on high-quality advertorials and blog marketing.
So SEO is no longer Search Engine Optimization in the classic sense, but Search Experience Optimization. Practically, we keep the common abbreviation. Because it’s still the most important keyword :)