SEO Blog

SEO Blog

I, Severin Lucks, don't write here about basic SEO news - that's "nothing new" (and unique). Instead, I offer you practical hints and examples to help you understand search engine optimization. You find my latest posts below or can use the keyword search in the top to find answers.

Do you miss any topic or have a question? I'd be happy to answer it to you personally and publish it here if it fits to this SEO blog. You can send me your suggestion with this form.

Content is not only text. Content has to satisfy people.

Free or Premium Theme? Or a Custom Template?

There are thousands of ready-made themes for common content management systems. Whether for WordPress, Joomla, or Typo3 — many of them are look pretty good at first glance. But the devil’s in the detail: Oftentimes, you can’t see right away if the themes are fast functional customizable or not. That’s why

6 Deadly Sins for Relaunching a Website

Planning a website relaunch or (re)design in 2017? To make sure you get the most out of your site in terms of SEO, there are few rules you should follow. Stock Themes and Templates Many websites today are made using pre-built themes or templates. The advantage of this is that

Accelerated Mobile Pages & Facebook Instant Articles – Do I Need It?

Definition First of all, let us clarify what Google Accelerated Mobile Pages (AMP for short) are. This is a technology which — as the name already suggests — primarily serves to accelerate surfing on mobile devices. It aims to make multimedia content and of course advertising available up to 85%

That’s new in version 1.5 of our WordPress SEO Plugin

Important hint: We moved the keyword field back from the text optimization module to the metadata module. Please re-activate it after the update in the metadata module and also clean your browser cache to see the new styles! The update of our WordPress SEO Plugin on version 1.5 is an

WordPress Multilingual: Guide for Internationalization

Contents Chances with multilingual sites The best multi language plugins How to prepare before the installation Setting up WPML Polylang set up The translation process in WordPress 3 final tips for your translation You don’t only speak and understand English and have the resources (time and/or money) to translate your

WordPress RSS Feed Optimization

WordPress was originally a blog system before it transformed to a full-value CMS. So, the heart of each WordPress-based website is a blog, which should be actualized regularly, to make the website perform best. To do so, attract and keep new visitors there are many different possibilities: Rank better in Google’s

How Blogging for Content Marketing Works

The „Content Marketing Report Europe 2016“ published from HubSpot and Smart Insights shows the most popular content marketing forms. The most important form is blogging (75%), followed by digital newsletters or online magazines (66%) and information-graphics (60%). The content is preferably marketed via SEO (51%) and social media platforms (Facebook

Google Ranking Factors – This is how SEO works

Every result from Google is like a “Top-List” of websites. The higher the ranking of your page, the better it is – and the more visitors and potential costumers you can get. Because those who are looking something up in Google have – in the most cases – need for

This is how to optimize website metadata best!

Summary Meta data are the first information, which you site visitors see in Google. They are invisible on your website but the base of your SEO: if their missing or not optimized, you have almost no chance to rank best or pull visitors on your site. But if you care

5 basic rules to create social signals

Social signals are reactions of people in social media, which show Google if your contents and website is worth to recommend. So, they’re human input taking influence on your websites’ rankings. To optimize your social signals we recommend you the following 5 rules: Share your contents by yourself on your

WordPress slow? 7 Tips to Improve your Performance

The time to load your website – speed – is one of the 4 most important ranking factors for Google: besides of easy usability, attractive and comprehensive contents plus positive reputation fast loading times are super important to be found better in the search engine. So the loading time is also important for your

All good things are: 7 tips for optimal web texts

Actually, everybody can write good website texts, or…? We’re conviced that this works without much experience, as long as you can and enjoy writing. But it’s important – for beginners aslike for professionals – to care about some rules. This is how online texting works Keyword / topic: First, focus

WDF IDF Optimization

With the WDF*IDF method you can measure the relevance of your contents to you topic or focus keyword. Actually, it is one of the strongest tools for content SEO. Logic for the text optimization In the past you just had to write your keyword in a certain amount into your

How can I insert Breadcrumbs, Sharing Buttons & Ratings in my theme?

Visible breadcrumbs (navigation paths) and social sharing buttons are important for your visitors, to navigate and share easier your website. And usability is a very important factor for your WordPress SEO. Breadcrumbs Either you paste our breadcrumb widget in one of the sections, your theme offers, like the header- or

Do I have to change something in my WP theme?

Regularly, our WP SEO plugin works with all themes for WordPress. But please check after the installation the following points, to play it safe. Meta title Please have a look to the source code of your front page (right mouse click > show source code) and check, if the title

Do I risk my rankings by switching to your SEO plugin?

As our SEO plugin is much more extensive than all other well known SEO plugins (here is a benchmark comparison), you only risk loosing a less good SEO tool and bad performance ;-). We checked that in tens of scenarios by ourselves and thousands of happy users with our plugin can’t neither

Does the plugin also work on a sub site?

It doesn’t matter if your website runs on a “normal” domain, a subdomain or a sub folder. Neither matters if you use it on a single website or a multi site system. You only have to respect the rule that one license is always just for one website. In this case, we

Can I import data from All In One SEO Pack?

Actually, there does not exist a direct migration for All In One SEO Pack (brief: AIOSP). But you can go a detour over the Yoast plugin, to import data from AIOSP to our SEO Plugin. For that, install and open Yoast in your WordPress website. Then, open the tools menu and press

Can I import settings from Yoast SEO plugin?

Just open the dashboard of our SEO Plugin by clicking on the seo link in your WordPress’ admin main menu. Scroll down to the backup- and migration-module: Then click on Yoast SEO Plugin and start the migration assistant. Choose yourself, if you want to import all settings and meta data

Does the SEO Plugin work with other SEO plugins?

For the perfect function and performance of our SEO Plugin we highly recommend you to deactivate and delete all other SEO plugins in WordPress. As our plugin is very extensive, you won’t need any other one. For your setup and data migration (e.g. from Yoast SEO Plugin) you may let other

How can I activate the SEO Plugin license?

This is how you find the “purchase code” If you bought the Professional license of our SEO Plugins on codecanyon, you’ll reveice a “purchase code” with the order confirmation. You can find this code also by visiting and read the line with our plugin. Then hover with your mouse over the download-button and then download one of these

Can I set up the SEO Plugin by myself?

You can set up our plugin very easy by yourself. Just follow our step-by-step video tutorials to set up the SEO Plugin perfectly: For installing the plugin please follow this three easy steps: Upload the ZIP-file of the plugin, which you can download just after your order, with the upload function

Which requirements does your SEO plugin has?

Regularly, our WordPress plugin runs on all WordPress versions, web hosts and servers with the lastest settings. Here is a fact sheet to check the minimum requirements for using our plugin: WordPress version from 3.6.0 PHP version from 5.0 PHP: Alternative syntax activated Server: curl activated Display errors: off (any debug output

The 5 most important settings for WordPress

We are often asked by clients which settings should be configured in addition to our SEO plugin to make their WordPress website even better. This is why we have written this concise guide with our “optimal settings”. You can perform points 1 to 3 even if you are no technical