SEO Blog

Measuring online marketing success: KPIs and user signals

Today, the most important requirements a website has to fulfill are R.O.A.R.: Relevant, Original, Actual and user-friendly content, and a top Reputation. Once we have lived up to these requirements with a new website concept or a relaunch, we should begin with success measurements. Rankings The higher the position on Google

This is how a mobile menu for holistic websites could look like 2018

Mockup mobile smartphone website menu

DELUCKS SEO Plugin 1.6.1: What’s new

Preis The important part first: We introduced our SEO Plugin two years ago at a very reasonable price and are now in turn adapting both the conditions to the market and the functions: From now on, our toolkit costs $60. For comparison: Plugin DELUCKS Premium Yoast Premium wpSEO Premium All

Chrome displays security warnings — How to set up SSL encryption

If so, you should take action immediately. The e-mail has either informed you that your page has (already) been infected with a virus or been hacked, or is “only” insecure. The latter warnings have been sent out rather frequently over the past few days, as Google will be labeling unencrypted

Best practices: One-pagers and holistic websites

The trend towards one-pagers or long-pagers originates, on the one hand, from benchmark comparisons with Wikipedia: Extremely comprehensive and long articles usually have a very good ranking. In addition, there is also the factor of user behavior on mobile devices, which now account for a large percentage of internet traffic:

Content is not only text. Content has to satisfy people.

Free or Premium Theme? Or a Custom Template?

There are thousands of ready-made themes for common content management systems. Whether for WordPress, Joomla, or Typo3 — many of them are look pretty good at first glance. But the devil’s in the detail: Oftentimes, you can’t see right away if the themes are fast functional customizable or not. That’s why

6 Deadly Sins for Relaunching a Website

Planning a website relaunch or (re)design in 2017? To make sure you get the most out of your site in terms of SEO, there are few rules you should follow. Stock Themes and Templates Many websites today are made using pre-built themes or templates. The advantage of this is that

Accelerated Mobile Pages & Facebook Instant Articles – Do I Need It?

Definition First of all, let us clarify what Google Accelerated Mobile Pages (AMP for short) are. This is a technology which — as the name already suggests — primarily serves to accelerate surfing on mobile devices. It aims to make multimedia content and of course advertising available up to 85%

That’s new in version 1.5 of our WordPress SEO Plugin

Important hint: We moved the keyword field back from the text optimization module to the metadata module. Please re-activate it after the update in the metadata module and also clean your browser cache to see the new styles! The update of our WordPress SEO Plugin on version 1.5 is an

WordPress Multilingual: Guide for Internationalization

Contents Chances with multilingual sites The best multi language plugins How to prepare before the installation Setting up WPML Polylang set up The translation process in WordPress 3 final tips for your translation You don’t only speak and understand English and have the resources (time and/or money) to translate your

WordPress RSS Feed Optimization

WordPress was originally a blog system before it transformed to a full-value CMS. So, the heart of each WordPress-based website is a blog, which should be actualized regularly, to make the website perform best. To do so, attract and keep new visitors there are many different possibilities: Rank better in Google’s

How Blogging for Content Marketing Works

The „Content Marketing Report Europe 2016“ published from HubSpot and Smart Insights shows the most popular content marketing forms. The most important form is blogging (75%), followed by digital newsletters or online magazines (66%) and information-graphics (60%). The content is preferably marketed via SEO (51%) and social media platforms (Facebook

Google Ranking Factors – This is how SEO works

Every result from Google is like a “Top-List” of websites. The higher the ranking of your page, the better it is – and the more visitors and potential costumers you can get. Because those who are looking something up in Google have – in the most cases – need for

This is how to optimize website metadata best!

Summary Meta data are the first information, which you site visitors see in Google. They are invisible on your website but the base of your SEO: if their missing or not optimized, you have almost no chance to rank best or pull visitors on your site. But if you care

5 basic rules to create social signals

Social signals are reactions of people in social media, which show Google if your contents and website is worth to recommend. So, they’re human input taking influence on your websites’ rankings. To optimize your social signals we recommend you the following 5 rules: Share your contents by yourself on your

WordPress slow? 7 Tips to Improve your Performance

The time to load your website – speed – is one of the 4 most important ranking factors for Google: besides of easy usability, attractive and comprehensive contents plus positive reputation fast loading times are super important to be found better in the search engine. So the loading time is also important for your

All good things are: 7 tips for optimal web texts

Actually, everybody can write good website texts, or…? We’re conviced that this works without much experience, as long as you can and enjoy writing. But it’s important – for beginners aslike for professionals – to care about some rules. This is how online texting works Keyword / topic: First, focus

WDF IDF Optimization

With the WDF*IDF method you can measure the relevance of your contents to you topic or focus keyword. Actually, it is one of the strongest tools for content SEO. Logic for the text optimization In the past you just had to write your keyword in a certain amount into your

How can I insert Breadcrumbs, Sharing Buttons & Ratings in my theme?

Visible breadcrumbs (navigation paths) and social sharing buttons are important for your visitors, to navigate and share easier your website. And usability is a very important factor for your WordPress SEO. Breadcrumbs Either you paste our breadcrumb widget in one of the sections, your theme offers, like the header- or

Do I have to change something in my WP theme?

Regularly, our WP SEO plugin works with all themes for WordPress. But please check after the installation the following points, to play it safe. Meta title Please have a look to the source code of your front page (right mouse click > show source code) and check, if the title

Do I risk my rankings by switching to your SEO plugin?

As our SEO plugin is much more extensive than all other well known SEO plugins (here is a benchmark comparison), you only risk loosing a less good SEO tool and bad performance ;-). We checked that in tens of scenarios by ourselves and thousands of happy users with our plugin can’t neither

Does the plugin also work on a sub site?

It doesn’t matter if your website runs on a “normal” domain, a subdomain or a sub folder. Neither matters if you use it on a single website or a multi site system. You only have to respect the rule that one license is always just for one website. In this case, we

Can I import data from All In One SEO Pack?

Actually, there does not exist a direct migration for All In One SEO Pack (brief: AIOSP). But you can go a detour over the Yoast plugin, to import data from AIOSP to our SEO Plugin. For that, install and open Yoast in your WordPress website. Then, open the tools menu and press

Can I import settings from Yoast SEO plugin?

Just open the dashboard of our SEO Plugin by clicking on the seo link in your WordPress’ admin main menu. Scroll down to the backup- and migration-module: Then click on Yoast SEO Plugin and start the migration assistant. Choose yourself, if you want to import all settings and meta data