WordPress Metadata Optimization with the DELUCKS SEO Plugin

Setting up meta data is the basic and so most important SEO task. They’re responsible for Google’s visual search results. So, insert meta titles and descriptions here and validate your website for different webmaster tools through our SEO plugin.

Meta Title

The meta title is the first information, what users see of your WordPress website contents in the search results of Google and Bing. The meta title is regularly invisible on the website pages, posts etc. and follows certain rules.

First, define the order of your meta title. We recommend you to leave the website/ company title at the end and the content title in the beginning, because the earlier a keyword in the title (and description) comes, the more important it will be identified. As your company’s name is regularly already in your domain and often displayed within your website, the company’s name can be left at the end, as it already has enough presence. Also keep your company’s name as short as possible.

E.g. instead of DELUCKS GmbH we leave the legal form and just write DELUCKS

The meta title, which you define here, is just for the front page of your WordPress website – all other meta titles will be generated based on this logic (content title + company name) on each post, page etc. So, after having set up the meta title, meta description and all other settings in our WordPress SEO plugin, you should go through your contents and optimize each’s meta data and context with the input of the text optimization module.

Please also check, if the meta title is displayed correctly on your site.

Meta Description

The meta description offers the introduction for your website in the search results. It’s like the meta title often invisible for regular visitors on your site and as important as the meta title.

Here, you can set up the description for the front page of your website. As already mentioned, you set up the description for each content (pages, posts, etc.) separately by editing it. If you don’t set up a description manually, it will be pulled from WordPress’ excerpts. But, we recommend you to write an own unique description for each post, page etc. and insert there the focus keyword, which you can set up through the text optimization module, and a call to action.

The meta description may be as long as needed and tease on all topics of your page. There is no character limit, but try to reach at least 155 chars.

Indexation settings

You can define rules what to do with paginated sites, categories and taxonomies in Google: if they should be indexed and their links should be followed. The easiest way is to index and follow all of them.

But, if you don’t use category or other views in your website, you should not index them (but follow their links, if they’re public).

You can also define those rules for each content and post of your WordPress site in the indexation widget in the editing mode.

Canonical Tag

Activate the canonical tag, if your WordPress website can be reached through multiple domains (e.g. www.delucks.com and www.delucks.de) but you want it to be listed under only one domain, to avoid confusion. But before activating the canonical tag, please check if your website doesn’t have one already, to ensure that no setting will be done wrong. That’s because some tools like the multi lingual plugin WPML already add a canonical (language) tag by themselves.

Webmaster Tools Verification

Paste the authorization codes of the Google and Bing Webmaster Tools to proof your authorship for your WordPress website or blog. You can also verify it for Pinterest and Alexa here.

Optimize metadata for each of your contents

Keyword with auto completion

The keyword field helps you to focus on the right topic, under which you want your contents to be found. If you activate it, it will appear in the top of your content editor. If you also activate the auto completion for the keyword field, it helps you to find the right spelling through Google Suggest.

The keyword is in the best case a combination of 2 or more words. The more words you use, the easier and more precise you can position your website in the search results.

E.g.: WordPress SEO Plugin

Title field

The content title is a unique information of each blog post, page etc. It’s combined with your company’s / project’s name to the so called “meta title” and will be displayed directly in Google’s search results (SERPs) as the heading for your contents.

As already mentioned in the meta settings we recommend you to insert in your content’s title the exact match of your keyword. It doesn’t has to appear first and should fit in a brief teaser, but the earlier you mention it, the higher becomes it’s priority.

E.g.: The strongest WordPress SEO Plugin 

Introduction = Meta description

The introduction is after the meta title, the url (on desktops) or the breadcrumbs (on mobile devices) the 3rd most important information to be displayed best in the search results. We also call it the meta description.

As the name says, it’s a short introduction of what the users will find on your page. Try to give your potential visitors here a first preview, which makes them curious to visit your page. You can also combine it with a call to action.

E.g.: Here you’ll learn what makes our DELUCKS WordPress SEO plugin better than Yoast and All In One SEO Pack ;-)

Tips: Make metas more distinctive

Set up one special character in the meta title or the meta description to make your website stick out of the search results. This can be a star ✪ or a check icon ✅, for example. But please avoid more than more special character and other unnatural formats in your meta data, so that Google don’t think your website is spam. Here are more tips for your metadata optimization.

Also check, how your WordPress site is displayed in Google’s search results pages (SERP) by search for site: and your domain. E.g.: site: https://delucks.com

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