WordPress SEO Plugin Turbocharging your search engine optimization

Search engine optimization begins with focusing on the right search terms, called keywords. Our SEO plugin is linked to Google’s autocomplete interface, such that when entering keywords, you focus on those that are being searched for. In order to ensure that your meta titles and descriptions are the best match for the search terms of your potential readers, our plugin also checks if you specify the keywords in the metadata as well. By mentioning the keywords, you also optimize the snippet of your website in the search results (“serps” for short).

As an SEO pro, you can flexibly adjust the character limits of the meta data and define the best possible setup depending on the market and situation. The configuration of the meta title and the separator symbol can be arranged using drag and drop. Naturally, settings for indexing and input fields for validation for the Google Search Console and Bing Webmaster are also integrated.

The focus keyword marked in blue forms the basis for text optimization.

Relevant information is the engine of every SEO: You can have the best copy texts but without mentioning the right words, search engines try hard to identify them as relevant for your keywords.

The module for the text optimization includes what is called a WDF*IDF analysis. This analysis helps you to optimize your texts down to the last word. After a competitive analysis, it recommends keywords should also appear in your text so that Google will rate your texts as being even more relevant. The text or relevance optimization also checks if you have already mentioned the “should” keywords.

The module for text optimization contains a website analysis feature which checks if e.g. your headlines are correctly formatted. Correct formats (the so called semantic optimization) and link juice optimization are also important for relevant contexts.

Additionally, this module offers you shortcodes, to create responsive content: hide or display parts of information for mobile or desktop users, to adapt the information length to the user behavior on the specific device. You can also specify customer personas and receive individual shortcodes to display additional information to specific target groups, to personalize your contents to their needs

Microdata

Information such as event information, contact data or videos is also shown in the Google search results (serps) next to the metadata in your website snippet (i.e. preview). You can easily structure this microdata according to the Schema.org standard with our plugin. This allows you to optimize your YouTube videos in no time at all via the integrated interface. By doing so, you set your website, blog, or online shop apart from the competition in the Google serps — all without any programming knowledge. By the way, structured data is one of the most important official Google ranking factors in 2017.

Breadcrumbs

As additional structured data, you can have navigation paths displayed on all your pages. These help users and search engines to more easily navigate the hierarchy of your content. Today, breadcrumbs (which comes from the story of Hansel and Gretel) are often shown in the Google search results instead of the URL.

For example, the breadcrumbs for this plugin page look like this:

Below the WordPress Editor, the SEO attribute widget for relevance optimization will be shown. It also works with most visual editors such as the Visual Composer or the Avia Framework.

Rating system

Apart from microdata which you have structured yourself, you can also involve your readers or customers. To do so, simply link our rating system with the WordPress comments with just one click to offer article, performance, or product ratings similar to those on Amazon, Zalando, or eBay. This makes you more independent of other marketplaces, rating portals, and Google Maps.

In addition to the excellent ratings on WordPress.org and codecanyon, we can e.g. also display our ratings here:

To display the rating stars, breadcrumbs or the following sharing buttons in your contents or theme, use the WordPress widget, PHP or shortcode.

Social SEO

Share buttons help you to build reach in social media. However, the official sharing plugins from Facebook, Twitter, Google & co. are unusable, as they are slow and transmit personal information without your visitors’ consent. Our social sharing buttons are performance-optimized and designed with German data privacy regulations in mind. There are over 10 different social networks which you can enter, give custom names to, and display on desktops and/or mobile devices. We have chosen this one:

The sharing module inserts the open graph meta data (meta og for short) which is important for Facebook, Twitter & co. into the source text of your page so that it is displayed optimally when shared on social media. For this purpose, you can define a global sharing preview image, or automatically use the posting image of all content. Furthermore, your Facebook page and Twitter channel can also be integrated, such that reactions to your website are linked to your social media channels.

Rapid load times & responsive design

can turn off individual modules of our SEO tools if you do not require them. This saves additional loading time. In order to exploit the full potential, we also recommend that you carry out a performance optimization. All visual features (breadcrumbs, social sharing buttons and ratings) are optimized for mobile devices with a responsive design.

Multilingual and in English

Optimize your website in two or more languages to reach foreign markets, tourists, or expats. Users in your country who perform searches in other languages (e.g. in English, German, Spanish, French, Russian) are often underestimated. Hence, use our tool to tap into thriving low-competition markets through international content. Naturally, you can also use our SEO tool in just one language and for local SEO: With structured data and ratings, it’s a piece of cake.