How to optimize WordPress URLs with the DELUCKS Plugin

A URL contains everything, which you can see in the address bar of your browser: e.g. z.B. The URL is also known in WordPress as the permalink. It’s an important place, to position the relevant keywords for your pages, posts etc. and will also be displayed below the title in Google’s search result pages (SERPs), if you use it via your desktop computer.


The shorter your URL is, the easier it can be read from your visitors and Google. Anyway, the important keywords must not be missing there. So we recommend you to let our SEO plugin remove all unnecessary words from your URLs, the so called stop words. Those words are like “the, he, she, that”.

You can insert and edit those stop words manually, by yourself, or install our sample data there (for English and Germany stop words). The URL optimization works only for new contents, not for existing ones, as this would create broken links for your WordPress site, if our tool would do otherwise.

404 error pages

Sometimes users get broken links of your website. Sometimes it’s just because an input error, but more often this comes when you archive, move, delete or rename pages, posts or other contents.

Users, who reach broken links in your WordPress site should be redirected on an error page, to avoid too much frustration and reduce the risk of loosing them. So, the standard error page should be activated and set up with an excuse plus at least a search form. Here are some tips for your custom 404 error page. You can set up in our WP SEO plugin, if you want to redirect your visitors to a pre defined content, URL or do nothing. The last both possibilities are recommended, if your WordPress theme already has a custom 404 page. Please test then, which of both possibilities work better, by trying out to fill in some strange and not existing letters in your front end URLs.

SSL encryption

Google prefers encrypted and safe websites in the index. So, we recommend you to book and setup a SSL certificate for your domain and prepare WordPress for an encrypted connection, then activate the SSL feature of our plugin. After that, please check the encryption with this ssl testing tool. If it gives you “green light”, you have to set up your website with a new, encrypted URL (beginning with https://) in Google’s webmaster tools, as they handle that separately.

SEO Tip for URLs

The easier and more logical your website hierarchy is, the better it will perform for SEO. But in mobile search results, the URLs doesn’t play a huge role any more: here breadcrumbs will be displayed instead in Google’s SERPs, to help your visitors to navigate your website. Breadcrumbs are more precise, as the display the hierarchical context of your pages, posts etc. easier. We recommend you to use the breadcrumbs on both, the desktop and smartphone version of your WordPress site.

SEO tutorial overview Breadcrumb module