Severin Lucks
I founded DELUCKS in 2006 while still at school: at first out of a passion for good design and at the request of my first clients. Because I had neither a network nor reach, I had to learn online marketing and especially SEO to make my own business visible. It quickly became clear that my bigger lever was not design alone, but connecting visibility, content, user guidance and measurable impact.
Bestselling reference book
Contributor as SEO expert to “Think Content!”
I contributed to the standard reference “Think Content!” (Rheinwerk) as an SEO expert – with hands-on knowledge of search engine optimisation, content strategy and measurable visibility. The book is now available in its third, updated edition.
View the third edition on AmazonWhat I stand for today
Marketing as a system, not a collection of channels
I combine strategy, tracking & analytics, SEO, GEO, ads, content and UX. What matters is not whether a single channel looks good, but whether people find an offer, understand it, trust it and act. At DELUCKS this becomes a marketing system with clear positioning, reliable data, helpful content and measurable impact.
Swipe horizontally to move through the years.
All entries as a list
2026 · Conference / talk
Best practices for WordPress GEO — SEO for AI
WordCamp Mannheim · Speaker
Talk on GEO and SEO for AI in the WordPress context.
Talk video on WordPress.tv2026 · Conference / talk
GEO meets conversion: why AI traffic does not convert
TactixX · Speaker
Talk on why AI traffic carries different intent and how content, UX and funnels need to adapt.
TactixX programme2026 · Podcast / interview
GEO or SEO — what really matters in 2026?
eMBIS Podcast · Interview guest
Podcast episode on SEO, GEO and competitiveness in 2026.
eMBIS podcast2026 · Lecture
Two lectures at IU
Internationale Universität IU · Guest lecturer
Two lectures on generative engine optimisation (GEO) and the AI-driven transformation of the agency industry.
2025 · Conference / talk
From SEO to GEO
iBusiness Zukunftskonferenz · Speaker
Talk on how companies can prepare for Google's AI mode.
iBusiness announcement2025 · Event / talk
GEO — the SEO revolution
Marketing Club München · Speaker
Event on how AI transforms SEO and the agency business.
Marketing Club München2025 · Podcast / interview
Are GEO and LLMO the new SEO?
eMBIS Podcast · Interview guest
Podcast episode on GEO, LLMO and how AI-driven results change classic SEO.
eMBIS podcast2025 · Interview
AI, ChatGPT and Google AI Overviews
Matelso · Interview guest
Interview on AI, Google AI Overviews, zero click and AI SEO.
Matelso interview2025 · Podcast / YouTube
The new SEO era: experience, trust, AI
BRANDIDOS · Interview guest
Interview on SEO, AI, positioning, zero click and content quality.
YouTube2024 · Podcast / interview
In-house SEO or an SEO agency — which is better?
eMBIS Podcast · Interview guest
Podcast episode on choosing between in-house SEO and an SEO agency.
eMBIS podcast2023 · Conference / keynote
AI in SEO — the Google killer?
Content Marketing Convention München · Keynote speaker
Keynote on the role of AI in SEO and search.
OMT event report2023 · Conference / talk
Writing with AI — scalable or low-quality content?
CAMPIXX · Speaker
Talk on AI-generated text, quality and visibility.
CAMPIXX PDF2023 · Conference / talk
AI and structured data — SEO trends in the events industry
MFT / EVVC Fachtagung · Speaker
Talk on AI, structured data and SEO trends in the events industry.
EVVC programme PDF2023 · Video interview
SEO in the age of AI, ChatGPT and other AI systems
strike2 / Norbert Schuster · Interview guest
Video interview on the role of SEO in times of AI and ChatGPT.
strike2 interview2021 · Certification
BVDW SEO professional certificate
BVDW · Certificate
BVDW SEO professional certificate passed with 87 per cent.
2019 · Expert quote
SEO tips from 8 experts
Selbständig im Netz · Expert quote / interview
Expert contribution on SEO factors and link building.
Selbständig im Netz2019 · Award / ranking
Top 100 SEO 2019
iBusiness · Ranking / agency
Top 100 SEO ranking 2019.
2019 · Conference / talk
Freemium as a success factor in digital marketing
CONTENTIXX · Speaker
Talk at CONTENTIXX 2019.
clicks digital Recap2019 · Conference / talk
SEO and usability — best practices for website planning
SEO CAMPIXX · Speaker
Talk on combining SEO, usability and website concepts.
clicks digital Recap2018 · Award
Awwwards Mobile Excellence
Awwwards · Award for the DELUCKS 2019 website
Mobile Excellence award for mobile friendliness, performance, best practices/PWA and usability.
2018 · Award / ranking
Top 100 SEO service providers 2018
iBusiness / BVDW / XOVI · Ranking / agency
Listed among the top 100 SEO service providers in 2018.
iBusiness SEO list 20182018 · Guest article
Low-hanging fruit: the indirect driver of SEO
t3n · Guest author
Article on optimising rankings that are within easy reach.
t3n article2018 · Expert article
The most important SEO ranking factors for 2018
OnlinePC.ch · Author / analysis
Article interpreting a SEMrush ranking factor study.
OnlinePC.ch article2018 · Conference / talk
The content marketing code
CONTENTIXX · Speaker
Talk on connecting website, Facebook, YouTube and other channels.
SEO-Trainee recap 20182018 · Podcast / interview
Content minimalism
Abenteuer digitale Zukunft · Interview guest
Podcast interview on moving from agency to expert business and on prioritisation in content marketing.
Podcast.de2017 · Guest article
Web and landing page design: improving user signals
PAGE · Guest author
Article on user signals, conversion, dwell time, click rate and user guidance.
PAGE article2017 · Guest article
Online marketing minimalism: what is really needed — and what is not
t3n · Guest author
Article on prioritising online marketing activities.
t3n article2017 · Guest article
Website relaunch: 3 pitfalls involving SEO, timing and resources
t3n · Guest author
Article on SEO risks and resources during a website relaunch.
t3n article2016 · Guest article
SEO in content marketing: 8 tips for more effective blog articles
t3n · Guest author
Article on SEO within content marketing.
t3n article2016 · Guest article
A wave of legal warnings over social plugins?
t3n · Guest author
Article on social plugins, data protection and legal risks.
t3n articlesince 2015 · Seminar / training
SEO trainer and speaker
eMBIS Akademie · Trainer / speaker
Seminars and workshops on SEO, GEO, LLMO, AI SEO, content optimisation and search experience optimisation.
eMBIS trainer profile2015 · Award
INNOVATIONSPREIS-IT Best of 2015
Initiative Mittelstand · Award for the DELUCKS WordPress SEO plugin
The DELUCKS WordPress SEO plugin was awarded Best of 2015 in the content management category.
2015–2016 · Teaching
Lecturer for SEO and content marketing
BAW - Bayerische Akademie für Werbung und Marketing · Lecturer
Teaching assignment for search engine optimisation and content marketing.
eMBIS trainer profile2015 · Conference / talk
Searchmetrics Summit Munich
Searchmetrics · Speaker
Talk on Google updates, SEO and content marketing.
SEO-Tech recap2014 · Certification
Searchmetrics Green Belt Certification
Searchmetrics Academy · Certified professional
Searchmetrics Academy Green Belt certification; valid until 4 November 2015 according to the certificate.
2014 · Certification
Searchmetrics Yellow Belt Certification
Searchmetrics Academy · Certified professional
Searchmetrics Academy Yellow Belt certification; valid until 4 November 2015 according to the certificate.
2012–2013 · Career stage
Social Secrets
Social Secrets · Founder / Partner
Early German-language social media marketing portal; formative for platform, content and reach expertise.
Mittelstand in Bayernsince 2012 · Software / product
LX1
LX1 · Founder
A continuous strand since 2012: open source and SaaS products around online marketing workflows – from the DELUCKS SEO plugin to today's SaaS work. In 2026 these offerings are bundled under the LX1 brand.
lx.onesince 2006 · Career stage
Founding and building DELUCKS
DELUCKS GmbH · Founder / Partner / SEO and performance marketing consultant
Started as a web design service while still at school. Repositioned in 2014 as an SEO, consulting and software company. Since 2026 positioned more broadly as an online and performance marketing agency with a strong SEO and GEO focus.
CAMPIXX expert profile
Languages & skills
Languages and technical foundations
Natural languages
- GermanNative speaker
- Englishvery good
- Frenchgood
- Italianbasic
- Portuguesebasic
- Spanishbasic
Programming languages
- CSSvery good
- JavaScriptintermediate
- HTML5intermediate
