Severin Lucks
I founded DELUCKS in 2006 while still at school: at first out of a passion for good design and at the request of my first clients. Because I had neither a network nor reach, I had to learn online marketing and especially SEO to make my own business visible. It quickly became clear that my bigger lever was not design alone, but connecting visibility, content, user guidance and measurable impact.
Bestselling reference book
Contributor as SEO expert to “Think Content!”
I contributed to the standard reference “Think Content!” (Rheinwerk) as an SEO expert – with hands-on knowledge of search engine optimisation, content strategy and measurable visibility. The book is now available in its third, updated edition.
View the third edition on AmazonWhat I stand for today
Marketing as a system, not a collection of channels
I combine strategy, tracking & analytics, SEO, GEO, ads, content and UX. What matters is not whether a single channel looks good, but whether people find an offer, understand it, trust it and act. At DELUCKS this becomes a marketing system with clear positioning, reliable data, helpful content and measurable impact.
Swipe horizontally to move through the years.
All entries as a list
2026 · Conference / talk
Best practises zur WordPress GEO - SEO für KI
WordCamp Mannheim · Speaker
Talk on GEO and SEO for AI in the WordPress context.
Talk video on WordPress.tv2026 · Conference / talk
GEO trifft Conversion: Warum AI-Traffic nicht konvertiert
TactixX · Speaker
Talk on why AI traffic carries different intent and how content, UX and funnels need to adapt.
TactixX programme2026 · Podcast / interview
GEO oder SEO - was zählt 2026 wirklich?
eMBIS Podcast · Interview guest
Podcast episode on SEO, GEO and competitiveness in 2026.
eMBIS podcast2026 · Lecture
Two lectures at IU
Internationale Universität IU · Guest lecturer
Two lectures on generative engine optimisation (GEO) and the AI-driven transformation of the agency industry.
2025 · Conference / talk
Von SEO zu GEO
iBusiness Zukunftskonferenz · Speaker
Talk on how companies can prepare for Google's AI mode.
iBusiness announcement2025 · Event / talk
GEO - die SEO-Revolution
Marketing Club München · Speaker
Event on how AI transforms SEO and the agency business.
Marketing Club München2025 · Podcast / interview
Sind GEO und LLMO das neue SEO?
eMBIS Podcast · Interview guest
Podcast episode on GEO, LLMO and how AI-driven results change classic SEO.
eMBIS podcast2025 · Interview
KI, ChatGPT & Google AI Overviews
Matelso · Interview guest
Interview on AI, Google AI Overviews, zero click and AI SEO.
Matelso interview2025 · Podcast / YouTube
Die neue SEO-Ära: Experience, Trust, KI
BRANDIDOS · Interview guest
Interview on SEO, AI, positioning, zero click and content quality.
YouTube2024 · Podcast / interview
Inhouse-SEO oder SEO-Agentur - was ist besser?
eMBIS Podcast · Interview guest
Podcast episode on choosing between in-house SEO and an SEO agency.
eMBIS podcast2023 · Conference / keynote
K.I. bei der SEO - der Google-Killer?
Content Marketing Convention München · Keynote speaker
Keynote on the role of AI in SEO and search.
OMT Eventbericht2023 · Conference / talk
Texten mit KI - Skalierbar oder dumme Inhalte?
CAMPIXX · Speaker
Talk on AI-generated text, quality and visibility.
CAMPIXX PDF2023 · Conference / talk
KI und strukturierte Daten - SEO-Trends der Veranstaltungsbranche
MFT / EVVC Fachtagung · Speaker
Talk on AI, structured data and SEO trends in the events industry.
EVVC programme PDF2023 · Video interview
SEO in Zeiten von KI, ChatGPT & Co.
strike2 / Norbert Schuster · Interview guest
Video interview on the role of SEO in times of AI and ChatGPT.
strike2 interview2021 · Certification
BVDW SEO professional certificate
BVDW · Certificate
BVDW SEO professional certificate passed with 87 per cent.
2019 · Expert quote
SEO-Tipps von 8 Experten
Selbständig im Netz · Expert quote / interview
Expert contribution on SEO factors and link building.
Selbständig im Netz2019 · Award / ranking
Top 100 SEO 2019
iBusiness · Ranking / agency
Top 100 SEO ranking 2019.
2019 · Conference / talk
Freemium als Erfolgsfaktor des digitalen Marketings
CONTENTIXX · Speaker
Talk at CONTENTIXX 2019.
clicks digital Recap2019 · Conference / talk
SEO & Usability - Best-Practices zur Website-Konzeption
SEO CAMPIXX · Speaker
Talk on combining SEO, usability and website concepts.
clicks digital Recap2018 · Award
Awwwards Mobile Excellence
Awwwards · Award for the DELUCKS 2019 website
Mobile Excellence award for mobile friendliness, performance, best practices/PWA and usability.
2018 · Award / ranking
Top 100 SEO service providers 2018
iBusiness / BVDW / XOVI · Ranking / agency
Listed among the top 100 SEO service providers in 2018.
iBusiness SEO list 20182018 · Guest article
Low-Hanging-Fruits: Der indirekte SEO-Motor
t3n · Guest author
Article on optimising rankings that are within easy reach.
t3n article2018 · Expert article
Die wichtigsten SEO-Rankingfaktoren für 2018
OnlinePC.ch · Author / analysis
Article interpreting a SEMrush ranking factor study.
OnlinePC.ch article2018 · Conference / talk
Der Content Marketing Code
CONTENTIXX · Speaker
Talk on connecting website, Facebook, YouTube and other channels.
SEO-Trainee recap 20182018 · Podcast / interview
Content Askese
Abenteuer digitale Zukunft · Interview guest
Podcast interview on moving from agency to expert business and on prioritisation in content marketing.
Podcast.de2017 · Guest article
Web & Landing Page Design: So verbessern Sie Ihre Nutzersignale
PAGE · Guest author
Article on user signals, conversion, dwell time, click rate and user guidance.
PAGE article2017 · Guest article
Online-Marketing-Askese: Was du wirklich brauchst - und was nicht
t3n · Guest author
Article on prioritising online marketing activities.
t3n article2017 · Guest article
Website-Relaunch: 3 Fallen in Bezug auf SEO, Timing und Ressourcen
t3n · Guest author
Article on SEO risks and resources during a website relaunch.
t3n article2016 · Guest article
SEO im Content-Marketing: 8 Tipps für effektivere Blog-Artikel
t3n · Guest author
Article on SEO within content marketing.
t3n article2016 · Guest article
Abmahnwelle durch Social Plugins?
t3n · Guest author
Article on social plugins, data protection and legal risks.
t3n articlesince 2015 · Seminar / training
SEO trainer and speaker
eMBIS Akademie · Trainer / speaker
Seminars and workshops on SEO, GEO, LLMO, AI SEO, content optimisation and search experience optimisation.
eMBIS trainer profile2015 · Award
INNOVATIONSPREIS-IT Best of 2015
Initiative Mittelstand · Award for the DELUCKS WordPress SEO plugin
The DELUCKS WordPress SEO plugin was awarded Best of 2015 in the content management category.
2015–2016 · Teaching
Lecturer for SEO and content marketing
BAW - Bayerische Akademie für Werbung und Marketing · Lecturer
Teaching assignment for search engine optimisation and content marketing.
eMBIS trainer profile2015 · Conference / talk
Searchmetrics Summit Munich
Searchmetrics · Speaker
Talk on Google updates, SEO and content marketing.
SEO-Tech recap2014 · Certification
Searchmetrics Green Belt Certification
Searchmetrics Academy · Certified professional
Searchmetrics Academy Green Belt certification.
2014 · Certification
Searchmetrics Yellow Belt Certification
Searchmetrics Academy · Certified professional
Searchmetrics Academy Yellow Belt certification.
2012–2013 · Career stage
Social Secrets
Social Secrets · Founder / Partner
Early German-language social media marketing portal; formative for platform, content and reach expertise.
Mittelstand in Bayernsince 2012 · Software / product
LX1
LX1 · Founder
A continuous strand since 2012: open source and SaaS products around online marketing workflows – from the DELUCKS SEO plugin to today's SaaS work. In 2026 these offerings are bundled under the LX1 brand.
lx.onesince 2006 · Career stage
Founding and building DELUCKS
DELUCKS GmbH · Founder / Partner / SEO and performance marketing consultant
Started as a web design service while still at school. Repositioned in 2014 as an SEO, consulting and software company. Since 2026 positioned more broadly as an online and performance marketing agency with a strong SEO and GEO focus.
CAMPIXX expert profile
Languages & skills
Languages and technical foundations
Natural languages
- GermanNative speaker
- Englishvery good
- Frenchgood
- Italianbasic
- Portuguesebasic
- Spanishbasic
Programming languages
- CSSvery good
- JavaScriptintermediate
- HTML5intermediate
