Performance Marketing Agency from Germany
More leads with less wasted spend.
Not clicks at any price, but better enquiries, predictable leads and measurable growth – with ads, tracking, CRO and AI-driven optimisation.
Performance marketing doesn't start with ads. Campaigns rarely fail because of budget, but because of the system behind them: unclear target groups, patchy tracking, interchangeable landing pages and optimisations aligned to platform KPIs rather than business goals.
We think about performance holistically – from positioning and campaign structure through conversion psychology to reporting, automation and continuous improvement. No standard campaigns, no agency overhead, just measures that pay into measurable goals.
Process
Analysis, implementation, improvement – in that order.
Analysis
A joint look at goals, website, funnel, data situation and current campaigns. From this we derive concrete levers: campaign structure, target groups, landing pages, tracking or automation.
Setup
We build campaigns, landing pages and tracking as a connected system. Instead of isolated channel optimisations, a solid foundation emerges that allows scaling to be steered cleanly.
For many SMEs, this consultancy is eligible for funding – up to 50% funding possible.
Check fundingOptimisation
Implement, measure, improve. We test hypotheses, analyse results and prioritise based on what actually moves lead quality, conversion rate, cost per lead or revenue.
Services
A system of campaign, landing page and data.
Severin Lucks
Founder & Performance Consultant, DELUCKS
For over 20 years I've been supporting companies with digital visibility and growth – from SEO through UX to paid media.
In performance marketing, I think campaigns, landing pages, tracking and AI together. This creates no isolated channels, but robust systems.
What counts are results that can be measured: better enquiries, predictable revenue, efficient processes.
No obligation. Clear. No sales pitch.
Client voices
Severin's GEO course was a direct hit: it was always hands-on and offered a great look beyond our own horizon. Especially for us as a B2B company relying on content marketing and thought leadership with purely organic SEO, this is exactly what we need to find the right path in the age of AI search/SGE. On top of that, plenty of smart tips that make everyday work easier. In short: a great trainer who's passionate about the topic, inspiring, practice-oriented content, immediately applicable. Thank you, Severin - happy to do it again!
Nina Pollack
MD ELEKTRONIK
Great collaboration! Severin in a nutshell: professional, competent, open-minded, 100% reliable, full of positive energy and super fast. His combined expertise is a fantastic support to us. He keeps developing further and openly shares his knowledge and insights. DELUCKS comes highly recommended. We look forward to continuing to work together!
Nina Pollack
MD ELEKTRONIK
Severin's SEO, SEA and social media training sessions are always practical, informative and entertaining. We benefit from his years of know-how and get plenty of valuable tips and tricks that we can successfully apply in our day-to-day work.
Denise Hirschberg
WILO
Great collaboration! Severin approaches projects with infectious energy. He works very professionally and helps with extensive expertise. Fast, reliable and absolutely competent. We would recommend DELUCKS anytime. Thanks, Severin!
Jörg Naujoks
x-root
Severin Lucks is an authority in his field. Intuitively and unerringly, he develops strategies and concepts in the digital space for a dramatically higher response. His enthusiasm and alertness are infectious - it's fun working with him.
Josef Thaler
sternthaler
Working together is real fun - these guys really know their stuff and give it their all! Here's to more great collaboration!
Jan-Christian Hansen
Performance at eye level – without agency overhead
- clear prioritisation instead of campaign sprawl
- reliable tracking as a basis for decisions
- better lead quality instead of expensive reach
- predictable scaling based on real business KPIs