Legal

This is a courtesy translation. The German version is legally binding.

Last updated 12 November 2026

1. Privacy at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our privacy policy set out below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the "Notice regarding the responsible party" section of this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may, for example, be data you enter into a contact form.

Other data is collected automatically, or after your consent, by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system, or the time the page was accessed). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the website is provided without errors. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipients and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You may contact us at any time regarding this or any other questions about data protection.

Analysis tools and tools from third-party providers

When you visit this website, your browsing behaviour may be statistically evaluated. This is mainly done using so-called analysis programs.

You can find detailed information on these analysis programs in the following privacy policy.

2. Hosting and email delivery

Lovable

Our website is hosted by Lovable. The provider is Lovable Labs Sweden AB, Regeringsgatan 25, 111 53 Stockholm, Sweden ("Lovable"). Lovable provides the website, the database and the server functions that run our forms and the AI-assisted website analysis. When you visit the website or submit a form, Lovable processes in particular your IP address, the time, browser details and form contents.

Lovable processes this data on our behalf and uses sub-processors (list with locations: https://trust.lovable.dev). Where data is processed outside the EU/EEA, Lovable relies on the EU Standard Contractual Clauses. More information: https://lovable.dev/privacy.

The legal basis is Art. 6 (1) (f) GDPR, based on our legitimate interest in providing our website securely, quickly and reliably. Where enquiries relate to a potential contract, processing is additionally based on Art. 6 (1) (b) GDPR.

Data processing agreement

We have concluded a data processing agreement with Lovable (https://lovable.dev/data-processing-agreement). It ensures that Lovable processes our website visitors' personal data only in accordance with our instructions and in compliance with the GDPR.

HostPress (email delivery)

Notifications from our forms are delivered to us by email via the SMTP service of HostPress GmbH, Bahnhofstraße 34, 66571 Eppelborn, Germany ("HostPress"). HostPress processes the content of these emails together with the related connection and metadata. Details: https://hostpress.pro/datenschutz/.

The legal basis is Art. 6 (1) (b) GDPR where your enquiry relates to a potential contract, otherwise Art. 6 (1) (f) GDPR (legitimate interest in reliable delivery of your enquiries). We have concluded a data processing agreement with HostPress.

3. General information and mandatory notices

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various pieces of personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission over the internet (e.g. when communicating by email) may have security vulnerabilities. It is not possible to completely protect data against access by third parties.

Notice regarding the responsible party

The party responsible for data processing on this website is:

DELUCKS GmbH Dall'Armistr. 23A 80638 Munich

Phone: +49 89 23753888 Email: kontakt@delucks.com

The responsible party is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage period

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, deletion will take place once these reasons no longer apply.

General information on the legal bases for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, insofar as special categories of data pursuant to Art. 9 (1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing is additionally based on Section 25 (1) TDDDG. Consent can be withdrawn at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we process your data if this is required to fulfil a legal obligation on the basis of Art. 6 (1) (c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 (1) (f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Notice on data transfer to third countries without an adequate level of data protection and to US companies not certified under the DPF

Among others, we use tools from companies based in third countries without an adequate level of data protection, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to and processed in these countries. We point out that in third countries without an adequate level of data protection, a level of data protection comparable to that in the EU cannot be guaranteed.

We note that the USA is generally considered a safe third country with a level of data protection comparable to the EU. A transfer of data to the USA is permissible if the recipient holds a certification under the "EU-US Data Privacy Framework" (DPF) or has suitable additional safeguards in place. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of personal data

As part of our business activities, we work with various external parties. This sometimes requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest pursuant to Art. 6 (1) (f) GDPR in the disclosure, or if another legal basis permits the disclosure of data. When using processors, we only pass on our customers' personal data on the basis of a valid data processing agreement. In the case of joint processing, an agreement on joint processing is concluded.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw consent you have already given at any time. The lawfulness of any data processing carried out before the withdrawal remains unaffected.

Right to object to the collection of data in special cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work, or place of the alleged infringement. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Access to information, rectification and erasure

Within the scope of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of the data processing, and, if applicable, a right to rectification or erasure of this data. You may contact us at any time regarding this or any other questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time to do so. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
• If we no longer need your personal data, but you need it to assert, exercise or defend legal claims, you have the right to request the restriction of the processing of your personal data instead of its erasure.
• If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data - with the exception of its storage - may only be processed with your consent or for the establishment, exercise or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a member state.

SSL/TLS encryption

For security reasons, and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator, this site uses SSL/TLS encryption. You can recognise an encrypted connection by the fact that the browser's address line changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to promotional emails

The use of contact details published as part of the legal notice obligation for sending advertising and information material not expressly requested is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of promotional information, for example via spam emails.

4. Data collection on this website

Cookies

Our internet pages use so-called "cookies". Cookies are small data packages and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes.

Cookies required to carry out the electronic communication process, to provide certain functions you have requested (e.g. for the shopping cart function), or to optimise the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR unless another legal basis is stated. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimised provision of its services. Where consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG); consent can be withdrawn at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate automatic deletion of cookies when closing the browser. Deactivating cookies may limit the functionality of this website.

Which cookies and services are used on this website can be found in this privacy policy.

Consent management (cookie banner)

We use our own cookie banner, without any external provider, to obtain and document your consent. Your choice for the categories "Statistics", "Marketing" and "External media" is saved in your browser's local storage under "delucks_consent_v1" and requested again after six months. You can change or withdraw your choice at any time via the "Cookie settings" link in the footer of the website.

The banner passes your choice to Google Consent Mode. By default, all optional categories are declined. Once you have made a choice in the banner, Google Tag Manager is loaded; the services embedded through it only run if you have consented to the relevant category (see "Google Tag Manager").

The legal basis for saving your choice is Art. 6 (1) (c) GDPR in conjunction with Art. 7 (1) GDPR (proof of consent) and Section 25 (2) No. 2 TDDDG.

Local storage in your browser

In addition to your cookie settings, we save your choice of display mode (light/dark) in your browser's local storage under "delucks-theme". The display mode is also carried in the page address as the "mode" parameter. This storage is necessary to provide the display you have chosen (Section 25 (2) No. 2 TDDDG, Art. 6 (1) (f) GDPR). The entries remain until you delete them in your browser.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website - the server log files must be recorded for this purpose.

Abuse protection

When you submit a form or run a website analysis, we evaluate technical characteristics of the request (e.g. user agent, time taken to fill in the form, a field invisible to humans) to fend off automated abuse. Your IP address is not sent to external services to determine your location. The legal basis is Art. 6 (1) (f) GDPR; our legitimate interest lies in protecting our systems against spam and abuse.

Google reCAPTCHA

To protect our forms (contact form, CMS comparison, marketing guide, funding check) against spam and automated requests, we use Google reCAPTCHA (version 3). The provider is Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland ("Google").

reCAPTCHA is not loaded when a page opens but only once you use a form (e.g. click an input field) or submit it; it is never loaded on pages without a form. Once loaded, reCAPTCHA analyses technical information in the background, in particular your IP address, browser and device information, language settings, time on page and mouse and keyboard interactions, and sets the "_GRECAPTCHA" cookie for this purpose. We only receive a score from Google indicating how likely it is that the input comes from a human. Requests with a score that is too low are rejected; in that case you can always reach us by email or telephone. The score is only used for the request in question and is not stored by us.

Google processes this data as our processor, in accordance with our instructions and only to the extent necessary to provide reCAPTCHA and to keep it secure and effective against abuse. This is governed by Google's Cloud Data Processing Addendum (https://cloud.google.com/terms/data-processing-addendum). Google may also process data on servers outside the EU, in particular in the USA. Google LLC is certified under the EU-US Data Privacy Framework; in addition, the EU Standard Contractual Clauses agreed in the Cloud Data Processing Addendum apply.

The legal basis is Art. 6 (1) (f) GDPR. We have a legitimate interest in protecting our forms and the related server and AI services against abusive automated use and spam. Information on your device is only accessed when you use a form, and solely to securely provide the service you have explicitly requested – sending your enquiry or running the analysis (Section 25 (2) No. 2 TDDDG). You may object to this processing under Art. 21 GDPR.

Contact form

If you send us enquiries via the contact form, the details you provide in the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We do not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided your enquiry relates to the performance of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), where this was requested; consent can be withdrawn at any time.

The data you enter in the contact form remains with us until you ask us to delete it, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g. after your enquiry has been fully processed). Mandatory statutory provisions - in particular retention periods - remain unaffected.

Your contact form details are processed on the servers of our host Lovable and delivered to us by email via the SMTP service of HostPress (see "Hosting and email delivery"). The internal notification also contains the display mode (light/dark) selected at the time of sending. We use Google reCAPTCHA to protect against spam (see above). For data protection questions, you can reach us at kontakt@delucks.com.

Enquiries by email, telephone or fax

If you contact us by email, telephone or fax, your enquiry, including all resulting personal data (name, enquiry), will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided your enquiry relates to the performance of a contract or is necessary for carrying out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR), where this was requested; consent can be withdrawn at any time.

The data you send us via contact enquiries remains with us until you ask us to delete it, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g. after your request has been fully processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

AI-assisted website analysis (CMS comparison and marketing guide)

In the CMS comparison and the marketing guide you may optionally enter a website address and a description or briefing to receive an AI-assisted pre-selection. Our server then fetches publicly accessible content from that website (homepage, robots.txt, sitemap and up to five subpages). The website address, your description and the fetched public content are sent to an AI service for analysis.

The AI service is provided by our host Lovable (Lovable Labs Sweden AB, Regeringsgatan 25, 111 53 Stockholm, Sweden). Lovable processes the data on our behalf and forwards the request to a third-party language model (currently an OpenAI model). Lovable engages this provider as a sub-processor and contractually restricts its use of the content, including for training its own models. Data may be transferred to third countries such as the USA; Lovable bases such transfers on the EU Standard Contractual Clauses. The current list of sub-processors and their locations is available at https://trust.lovable.dev. Our data processing agreement with Lovable also covers the AI analysis.

Please do not enter personal data of third parties or confidential information in the free-text fields. Results are not stored permanently; you can share them via a link in the page address if you wish.

To prevent abuse, we store a pseudonymised value (hash) of your IP address and the time for each analysis. These entries are deleted automatically after two days at the latest.

The legal basis is Art. 6 (1) (b) GDPR (carrying out the analysis you requested) and, for abuse protection, Art. 6 (1) (f) GDPR.

Calendly

On our "Book an appointment" page you can schedule appointments with us. We use Calendly for this. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA ("Calendly").

The booking form only loads once you have allowed the "External media" category in the cookie settings. Without this consent, no connection to Calendly is made. Once loaded, Calendly processes in particular your IP address, browser details and the data you enter (e.g. name, email address, preferred time) and stores the appointment data on its servers. We use this data to plan, hold and follow up on the appointment.

The legal basis for loading the form is your consent (Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG), which you can withdraw at any time in the cookie settings. The appointment data is processed to initiate or perform a contract (Art. 6 (1) (b) GDPR). The data you enter remains with us until you ask us to delete it, withdraw your consent or the purpose for storing it no longer applies; statutory retention periods remain unaffected.

Calendly is certified under the EU-US Data Privacy Framework; the EU Standard Contractual Clauses apply in addition. More information: https://calendly.com/privacy.

Data processing agreement

We have concluded a data processing agreement with Calendly (https://calendly.com/legal/data-processing-addendum).

5. Analysis tools and advertising

Visitor statistics by Lovable

Our host Lovable compiles visitor statistics for us. It uses no cookies, stores nothing on your device, does not keep IP addresses and does not identify visitors. Lovable collects this data for us. Lovable's privacy policy explains how it handles it.

On this website, the following is recorded: the pages visited, where visitors came from, their country, browser, operating system and device type, how long they stay, how fast pages load, errors, clicks on buttons and links, and the selected display mode (light/dark). Detailed data is kept for 90 days and daily summaries for a year.

Clicks and the display-mode selection are only recorded once you have consented to the "Statistics" category in the cookie banner, and never if your browser sends the Global Privacy Control signal, even after you consent. Page visits, time on page, page speed and errors are recorded for every visitor, without cookies and without identifying anyone. Your choice in the cookie banner is saved in your browser for up to six months.

The legal basis for the cookieless statistics is Art. 6 (1) (f) GDPR; our legitimate interest lies in technically monitoring and improving our website. For clicks and the display-mode selection, the legal basis is your consent (Art. 6 (1) (a) GDPR), which you can withdraw at any time in the cookie settings.

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that helps us integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not carry out its own analyses. It merely manages and triggers the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the fast and straightforward integration and management of various tools on its website. Where appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Tag Manager is only loaded after you have made a choice in the cookie banner – even if you only allow necessary cookies. The services embedded through it (Google Analytics 4, OpenAI Pixel, Apollo.io) only run if you have consented to the relevant category.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. This data is combined into a user ID and assigned to the respective end device of the website visitor.

Furthermore, with Google Analytics we can, among other things, record your mouse and scroll movements and clicks. Google Analytics also uses various modelling approaches to supplement the collected data sets and uses machine-learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transferred to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be withdrawn at any time.

The transfer of data to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

IP anonymisation

Google Analytics IP anonymisation is activated on this site. This means your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area prior to transmission to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Browser plug-in

You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalised advertising. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalised advertising messages. The data is also used to create anonymised statistics on the user behaviour of our users.

Data processing agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Server-side conversion measurement

If you have consented to the "Statistics" category, we send a "generate_lead" event to Google Analytics 4 (Measurement Protocol) from our server after a form has been sent successfully. This includes the pseudonymous client and session identifiers from the Google Analytics cookies, the page and any campaign parameters (utm). The Google click ID (gclid) is only sent if you have also consented to the "Marketing" category. Form contents such as name, email address or message are never sent to Google. The legal basis is your consent (Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG), which you can withdraw at any time in the cookie settings.

Matomo

This website uses the open-source web analysis service Matomo.

With the help of Matomo, we are able to collect and analyse data on the use of our website by visitors. Among other things, this allows us to find out when which page views took place and which region visitors are coming from. We also collect various log files (e.g. IP address, referrer, browsers and operating systems used) and can measure whether our website visitors carry out certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its web offering and its advertising. Where appropriate consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

IP anonymisation

When analysing with Matomo, we use IP anonymisation. This shortens your IP address before analysis, so that it can no longer be clearly assigned to you.

Cookie-less analysis

We have configured Matomo so that it does not store any cookies in your browser.

Hosting

We run Matomo ourselves on our server hosted by HostPress GmbH in Germany (matomo.delucks.com). The data collected is not passed on to the maker of Matomo or other third parties.

OpenAI Pixel (ChatGPT Ads)

This website uses OpenAI's advertising pixel ("OpenAI Pixel") to measure advertising performance for ads shown in ChatGPT (ChatGPT Ads). The provider is OpenAI Ireland Ltd., 1st Floor, The Liffey Trust Centre, 117–126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland; for users outside the EEA, OpenAI OpCo, LLC, 1960 Bryant Street, San Francisco, CA 94110, USA ("OpenAI").

The OpenAI Pixel is embedded via Google Tag Manager and is only executed once you have consented to the "Marketing" category (Consent Mode v2: ad_storage, ad_user_data, ad_personalization). Without this consent, the pixel is not loaded and no data is transmitted to OpenAI.

The pixel allows us to understand whether and which actions (e.g. page views, contact requests, appointment bookings) users perform on our website after clicking one of our ads in ChatGPT (conversion measurement). This involves processing in particular a pseudonymous click or advertising identifier, IP address, browser and device information, referrer URL, pages visited and the time of access, and storing a cookie or comparable identifier on your device. No customer data is transferred for matching purposes (customer matching).

The service is used exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time with effect for the future via the cookie settings on this website ("Settings" in the cookie banner). Data may be transferred to the USA; such transfers are based on the EU Commission's standard contractual clauses.

For more information on data protection at OpenAI, see: https://openai.com/policies/privacy-policy/.

Apollo.io

With your consent, we use a script by Apollo.io on our website. The provider is ZenLeads, Inc. d/b/a Apollo.io, 440 N Barranca Ave #4750, Covina, CA 91723, USA ("Apollo"). You can reach Apollo's data protection officer at privacy@apollo.io and Apollo's representative in the EU (Art. 27 GDPR) at apollo@lionheartsquared.eu.

The script is embedded via Google Tag Manager and only runs once you have consented to the "Statistics" category. Apollo matches your IP address and technical characteristics against its company database to determine which company a visit belongs to, and shows us which pages were viewed. This lets us recognise business interest in our services (company visit recognition). In particular, your IP address, browser and device information, the pages viewed, the referring page and the time are processed; a cookie or comparable identifier is stored on your device for this purpose.

The legal basis is your consent (Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG), which you can withdraw at any time in the cookie settings.

Data is transferred to the USA. ZenLeads, Inc. is certified under the EU-US Data Privacy Framework (https://www.dataprivacyframework.gov/participant/5934); Apollo additionally bases transfers on the EU Standard Contractual Clauses.

Where Apollo also uses website visitor data for its own purposes, such as maintaining its company and contact database, Apollo is itself responsible for this. Details can be found in Apollo's privacy policy: https://www.apollo.io/privacy-policy. There you can also object to the processing and request that your data be removed from Apollo's database: https://www.apollo.io/privacy-policy/remove.

Data processing agreement

Where Apollo processes the data on our behalf, Apollo's Data Processing Addendum applies; it forms part of the service agreement and incorporates the EU Standard Contractual Clauses (https://www.apollo.io/dpa).

6. AI services in our work

OpenAI (ChatGPT) and Anthropic (Claude)

We use AI services to handle enquiries, manage projects and carry out analyses: ChatGPT by OpenAI Ireland Ltd., 1st Floor, The Liffey Trust Centre, 117–126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland, and Claude by Anthropic Ireland, Limited, 6th Floor, South Bank House, Barrow Street, Dublin 4, D04 TR29, Ireland.

We only enter personal data where this is necessary for the purpose in question. We use business plans under which the providers act as processors and do not use our inputs to train their models. We have concluded a data processing agreement with each of them. Transfers to the USA are possible and are based on the EU Standard Contractual Clauses.

The legal basis is Art. 6 (1) (b) GDPR where processing serves your enquiry or an assignment, otherwise Art. 6 (1) (f) GDPR (legitimate interest in efficient workflows). More information: https://openai.com/policies/privacy-policy/ and https://www.anthropic.com/legal/privacy.

The AI-assisted website analysis in the CMS comparison and the marketing guide runs via Lovable and is described separately under "Data collection on this website".

7. Audio and video conferencing

Data processing

We use online conferencing tools, among others, to communicate with our customers. The tools we use in detail are listed below. If you communicate with us via video or audio conference over the internet, your personal data is collected and processed by us and the provider of the respective conferencing tool.

The conferencing tools collect all data that you provide/use to use the tools (email address and/or your telephone number). Furthermore, the conferencing tools process the duration of the conference, the beginning and end (time) of participation in the conference, the number of participants, and other "context information" related to the communication process (metadata).

Furthermore, the tool provider processes all technical data required to carry out online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and connection type.

Insofar as content is exchanged, uploaded or otherwise provided within the tool, this is also stored on the tool providers' servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared while using the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the corporate policy of the respective provider. Further information on data processing by the conferencing tools can be found in the privacy policies of the tools used, which we have listed below.

Purpose and legal bases

The conferencing tools are used to communicate with prospective or existing contracting partners or to offer certain services to our customers (Art. 6 (1) (b) GDPR). Furthermore, the use of the tools serves to generally simplify and speed up communication with us or our company (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). Where consent has been requested, the tools in question are used on the basis of this consent; consent can be withdrawn at any time with effect for the future.

Storage period

The data collected directly by us via the video and conferencing tools is deleted from our systems as soon as you ask us to delete it, revoke your consent to storage, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence over the storage period of your data stored by the operators of the conferencing tools for their own purposes. For details, please contact the operators of the conferencing tools directly.

Conferencing tools used

We use the following conferencing tools:

Microsoft Teams

We use Microsoft Teams, for example for online meetings after a booking via Calendly. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland. When you take part, Microsoft processes in particular your (display) name, your email address where applicable, IP address, device and connection data, time and duration of the meeting as well as video, audio and shared content. We only record meetings with your prior consent. Details: https://privacy.microsoft.com/en-gb/privacystatement.

Transfers to the USA are possible. Microsoft is certified under the EU-US Data Privacy Framework: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000KzNaAAK&status=Active

Data processing agreement

We have concluded a data processing agreement with Microsoft (Microsoft Products and Services Data Protection Addendum: https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA).

8. Our own services

Handling applicant data

We offer you the opportunity to apply to us (e.g. by email, post, or via an online application form). Below we inform you about the scope, purpose, and use of your personal data collected as part of the application process. We assure you that the collection, processing, and use of your data is carried out in accordance with applicable data protection law and all other statutory provisions, and that your data is treated in strict confidence.

Scope and purpose of data collection

If you send us an application, we process your associated personal data (e.g. contact and communication data, application documents, notes made during interviews, etc.), insofar as this is necessary for a decision on establishing an employment relationship. The legal basis for this is Section 26 BDSG under German law (initiation of an employment relationship), Art. 6 (1) (b) GDPR (general initiation of a contract) and - if you have given consent - Art. 6 (1) (a) GDPR. Consent can be withdrawn at any time. Your personal data is passed on within our company exclusively to persons involved in processing your application.

If the application is successful, the data you submit will be stored in our data processing systems on the basis of Section 26 BDSG and Art. 6 (1) (b) GDPR for the purpose of carrying out the employment relationship.

Retention period of the data

If we are unable to offer you a position, if you decline an offer, or if you withdraw your application, we reserve the right to retain the data you have submitted on the basis of our legitimate interests (Art. 6 (1) (f) GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and physical application documents destroyed. Retention serves, in particular, evidentiary purposes in the event of a legal dispute. If it becomes apparent that the data will be required after the 6-month period (e.g. due to an impending or pending legal dispute), deletion will only take place once the purpose for further retention no longer applies.

Longer retention may also take place if you have given corresponding consent (Art. 6 (1) (a) GDPR) or if statutory retention obligations preclude deletion.

Inclusion in the applicant pool

If we are unable to offer you a position, there may be the option of including you in our applicant pool. If you are included, all documents and information from the application will be transferred to the applicant pool in order to contact you should suitable vacancies arise.

Inclusion in the applicant pool takes place exclusively on the basis of your express consent (Art. 6 (1) (a) GDPR). Giving consent is voluntary and unrelated to the ongoing application process. The data subject may withdraw their consent at any time. In this case, the data will be irrevocably deleted from the applicant pool, provided there are no statutory reasons for retention.