Communications agency for content marketing in Germany
One voice across every channel.
As a communications agency, we bring blog, social media, email marketing and PR to a common denominator with unique content – content marketing with a clear line.
Why us
No content assembly lines. Communication with conviction.
Since 2006. Not since ChatGPT.
While others are only now discovering AI, we combine 20 years of agency experience with state-of-the-art technology. What counts is not the latest buzzword, but results that hold up in practice.
Read client testimonialsA system, not AI patchwork.
Instead of one-off prompts and isolated measures, we rely on holistic AI-supported processes. Strategy, content, technology and optimisation work hand in hand – data-driven, efficient and proven.
Our processesOne mind, not many faces.
No rotating account managers, no endless rounds of approval. Severin Lucks, the managing director with more than 25 years of experience, is personally on hand as the central point of contact. Long-term, direct and on equal footing.
Meet the contact
Strategy
AI as a tool. People as the voice.
We use AI where it truly adds value – in research, structuring and scaling. Content that builds trust is created with and by real people from the company.
01 · AI integrated sensibly
Efficiency where it doesn't get in the way.
AI speeds up topic research, competitor analysis, translations and variant creation – without content becoming generic or interchangeable.
02 · Authenticity first
Real people, real stories.
Interviews, original quotes, our own imagery and voices from within the company beat any AI generics – and are a genuine differentiator in a time of growing AI content.
03 · A unified voice
One team, one tone.
We coordinate internal subject experts and external creatives, bringing everyone onto a unified verbal and visual language – the prerequisite for professional brand communication and successful content marketing.
Services
Four channels, seven formats – one line.
Process
Consistent communication doesn't emerge from silos. We bring blog, social media, email marketing and PR onto a shared content line – and produce copy, photos, videos and podcasts for it.
Needs & competitor analysis
We analyse existing content, audience needs, search demand and the communication of relevant competitors – as the basis for a clear content positioning and coherent key messages.
Strategy & editorial planning
We develop a communications strategy as well as topic and editorial plans across all channels, define formats, responsibilities and frequencies – and decide where AI supports and where real voices lead.
Implementation & further development
We produce, publish and distribute content together with the team – from copy to photos and videos (reels, shorts) through to podcasts. We continuously develop the editorial plan based on performance and engagement data.
Severin Lucks
Founder & Consultant, DELUCKS
„Our standard: content that isn't generic. With AI, where it helps. With real people, where it counts.“
No obligation. Clear. No sales pitch.
Client voices
Severin teaches SEO, SEA and social media so practically that we can apply his tips directly in our daily work. His many years of experience give the content substance, and his approach makes the training engaging.
Denise Hirschberg
When revising ‘Think Content!’, Severin helped us bring the SEO topics up to date. His perspective went beyond the SEO chapters: he highlighted relevant points throughout the book. It was particularly important to me that he responded quickly and reliably. On such a large book project, that keeps the work moving.
Irene Michl
Severin and his team supported us with concrete ideas for social media and our online presence. They understand our challenges and quickly find reliable solutions. Our website relaunch went smoothly and was well aligned with our further development. We very much enjoy working with DELUCKS.
Beate Zornig
In shared client projects and my own projects, I appreciate Severin's fast, well-founded SEO input. He delivers the quality I expect, and communication is always friendly. I also know him as a fellow eMBIS trainer and look forward to more projects with him.
Miriam Löffler
Severin Lucks created a potential analysis for us for the introduction of new content formats. He understood our organisational structures very well. He was able to communicate his on-page optimisation concepts clearly to us.
Tobias Metz
Severin showed me how to get more out of my content through SEO myself. Previously, I was convinced of my texts but reached comparatively few people. Today I enjoy implementing SEO myself. Over the past year, my number of users has doubled. Thank you, Severin!
Markus Breitenberger
Severin quickly recognises what matters in digital communication. He develops strategies and concepts with a clear focus on the desired response. His enthusiasm is infectious and makes working together professionally valuable and personally pleasant.
Josef Thaler
Content that reaches people
- cross-channel editorial planning instead of isolated solutions
- AI as a tool – not a replacement for real voices
- authentic formats with and by people from the company
- measurable impact through clean tracking and reporting
- ongoing consulting by managing director Severin Lucks
- support and further development as needed, billed in 15-minute increments
- savings from AI-supported work are passed on in full