Shopify Agency in Germany

Easily managed online shops with POS integration.

We build Shopify shops from custom theme to headless – with a clean payment, API and compliance foundation for D2C and B2B.

Featured

Wakestoff

We built this watersports retailer's online shop on Shopify: customised the theme, set up a filter system, and cleanly implemented tracking and data protection – including POS integration for both stores.

Wakestoff homepage with a hero image of a wakeboarder

Homepage & brand presence

A customised Shopify theme that puts the watersports scene's imagery front and centre. Clear navigation by hardgoods, softgoods, clothing and brands guides customers quickly to their category.

Wakestoff product grid with filters for wakeboards

Filter system & collections

A Shopify-specific filter system built on metafields and the Search & Discovery app: availability, price range and brand can be combined – performant even across large, multiple collections.

Wakestoff product page for the Hyperlite Pleasure wakeboard

CRO & tracking

A product page tuned for conversion: size selector, availability and payment trust signals right next to the CTA. Plus a clean consent and tracking setup via GTM, GDPR-compliant and native to Shopify.

E-commerce focus areas

Payment, inventory, filters, configurators

The four building blocks we set up cleanly on every Shopify project – standard where possible, custom app where necessary.

Payment integration

Shopify Payments, Stripe, PayPal, Klarna, Apple Pay, Shop Pay, SEPA – including local payment methods per market. On Plus: a customised checkout and B2B payment methods.

Inventory via API

We connect the Shopify Admin and Storefront APIs to your ERP, PIM or warehouse system. We synchronise inventory, prices and orders bidirectionally and near real-time.

Filters & search

Storefront filters using metaobjects and tags, combined with the Search & Discovery app or Algolia/Searchanise for large ranges and facet performance.

Product configurators

Configurators with live pricing, bundles, personalised options and a 3D preview – built as a custom app integrated into the Shopify checkout.

Simple returns function

We use Shopify Returns or build a self-service returns flow as a custom app: withdrawal directly in the customer account, automatic label generation, status and refund. This meets the tightened EU consumer protection rules of 2025.

GPSR & product safety

The EU General Product Safety Regulation (GPSR) requires manufacturer data, safety notices and an EU contact person. We map this via metafields and metaobjects and display it contextually in the product and checkout flow.

Our process

A Shopify shop is more than a configured theme. Only range, data model, payment mix and compliance together create a shop that scales.

01

Discovery & data model

Range, markets, languages, payment mix and compliance are clarified. We define metafields, metaobjects, collections and ERP interfaces.

02

Theme & custom apps

Custom theme or headless frontend, plus custom apps for configurators, returns or ERP sync. Iterative design and conversion reviews included.

03

Launch & scaling

Migration, tracking, compliance check, launch without loss of visibility. After that: ongoing CRO, new markets, further custom apps.

Severin Lucks
Personal point of contact

Severin Lucks

Founder & SEO Consultant, DELUCKS

For over 20 years I've been working in online marketing – and with Shopify since the platform's early days.

It matters to me that Shopify shops don't just look good, but are cleanly connected to back office, legal and growth strategy.

No obligation. Clear. No sales pitch.

Client voices

Severin Lucks guided us expertly through our website relaunch and played a key role in making the project a complete success. Thanks to his expertise we were able to take SEO and tracking to a new level - from the audit through indexing to the Google Tag Manager setup. Severin impresses with fast response times and the drive to dig into even complex topics until he finds a solution. He always keeps the client's added value in mind and is a valuable partner we look forward to continuing to work with.

Katharina Heitmann

straiv

Working with Severin Lucks' team was exactly what you hope for during a website relaunch: technically strong, solution-oriented and personable, on equal footing. There were some tricky challenges along the way during the project - none of them went unsolved. We particularly valued the quick availability, the open exchange, and the active, constructive input even outside the core scope of the brief. The result truly speaks for itself.

Tanja Michelis

Akustikbild Manufaktur

Working with Severin Lucks is simply outstanding. Although I initially wondered whether, as a sole trader, I could and wanted to afford such premium support for my website, it became clear straight away that in a single hour I receive many times the value I had experienced before. Severin Lucks thinks fast and ahead, makes excellent suggestions and, thanks to his outstanding expertise and infrastructure (such as his own WordPress theme), implements everything with great ease. Despite a full diary he has the ability to give clear commitments on what will be delivered by when – and he always keeps them. If short-notice questions come up in between, he answers them immediately. The effect of reworking my website with him speaks for itself: I have finally achieved the rankings I wanted, and I have unshakeable confidence that my website will keep building on this strong positioning in the years ahead with his support.

Astrid Schroeder

I'm really happy with the service, above all because you are always available and come up with fast solutions.

Sabine Lämmlein

Teeschale München

We had the team build an intranet for our architecture practice. The concept was developed directly in the CMS, so we could try out all features quickly and iterate. Coordination during development and the support were always fast and straightforward. Even complex requirements were solved smartly by building on existing solutions and keeping customisations update-safe. That let us keep development costs under control and create a “community” for our colleagues that is easy to use and used every day – for over a year now.

Sabine Wallner

Brückner Architekten

The collaboration was highly professional from the very start, and our wishes and ideas were always taken on board. The result speaks for itself: we get a lot of positive feedback from clients who also knew our old website. Our visibility online has definitely increased with the new site, and the now very modern and professional presence has generated new applicants as well as enquiries from new clients. We would hire Severin and his agency again at any time!

Florian Wrobel

Peschke & Kainz

Severin Lucks and his team are highly creative, geared towards fast, reliable and modern solutions, and perfectly focused on our challenges. Severin supported us around social media and our online presence with plenty of ideas and valuable know-how, turning the right dials at the right time. The relaunch of our website went smoothly and was perfectly coordinated, so we can keep developing well. We very much enjoy working with DELUCKS!

Beate Zornig

Kinderschutz München

The collaboration ran smoothly. The tips on how to professionalise a website helped us enormously. Thank you very much for that. Always reachable at short notice, and booking an appointment online is really simple. Happy to work together again any time. :)

Hossin Ahmadi-Rad

TGA Süddeutschland

More than convinced: within a month of Phönix-Bad's relaunch, we more than doubled our visibility! The SEO plugin is a joy to work with - perfectly suited for beginners and professionals alike. Visually, in terms of content, and in every other way, it's top, top, top. And you won't find better support and assistance anywhere else than from DELUCKS. That deserves a sixth star.

Stephanie Laufs

commosso Kommunikation

Severin supported us quickly and reliably with the development and direction of our homepage, so we'd hire him again any time! Working together was always extremely pleasant and motivating.

Kilian Klösel

Weisenfeld

We're always happy to draw on Severin Lucks' combined expertise whenever our SEO projects hit a snag or various adjustments are needed. We're very grateful for DELUCKS' support - a personable contact, broad expertise, and always the right solutions for every little issue, just in time. THANK YOU!

Andreas Riethmüller

Büro PlanD

Severin has been our on-page optimisation expert for many years. The innovative website he designed still goes down brilliantly with our customers even years later. He works extremely professionally and develops creative, highly efficient business models. Highly recommended.

Michael Märzheuser

Märzheuser Kommunikationsberatung

I've rarely met someone who lives so much for what they do. Severin knows how to get people excited and explain complex issues in an understandable way. Great collaboration, unmatched commitment and outstanding results.

Saskia Andries

Harmonic Drive

Severin Lucks is an authority in his field. Intuitively and unerringly, he develops strategies and concepts in the digital space for a dramatically higher response. His enthusiasm and alertness are infectious - it's fun working with him.

Josef Thaler

sternthaler

I got a fantastic website designed for me, and the team keeps coming up with new ideas to move the site forward and keep it up to date. Huge thanks!

Jana Kettner

Friseure Central

Thanks to DELUCKS' SEO, we were able to maximise our visibility on Google.

Walter Stuber

Gemeinhardt Gerüstbau

Working together is real fun - these guys really know their stuff and give it their all! Here's to more great collaboration!

Jan-Christian Hansen

DELUCKS' fast, uncomplicated support is a huge help time and again when it comes to maintaining and developing our web portal further.

Christine

GoingPublic Media

In digital communication, it's essential to have solutions that are easy to use and reliable.

Benjamin Heitkamp

Sana Kliniken

Nowadays users expect easy usability and good design - especially from startups.

Dirk Röder

If your company wants to set benchmarks, you need to do that in your communication too.

Marcus Schmidt

Shopify shops that grow internationally.

Frequently asked questions

FAQ