WooCommerce Agency in Germany
Online shops with strong content management.
We develop WooCommerce shops that bring together content, conversion and back office – with clean payment integration and a holistic customer account area. Fully compliant, of course.
Featured
Akustikbild-Manufaktur
In summer 2025 we relaunched this Berlin-based acoustic panel specialist's online shop on WooCommerce with the Elementor editor. The goal was to move away from an outdated template and editor to a more user- and search-friendly solution – including AI-supported migration from the old editor, custom post types, bespoke plugins and optimised structured data.
Homepage & header
A multi-line, overloaded header became a clean single-line bar with a clear menu hierarchy. We also added a bespoke, high-performance trust widget that displays eKomi reviews without slowing down load times – the homepage communicates quality from the very first second.
Product page & content modules
We restructured the product page: clear options, a prominent add-to-cart button, visible trust signals and tidy content blocks. By migrating custom post types and bespoke plugins, we carried across every existing content module and feature without losing any content.
Custom-motif landing page
For the central custom-motif landing page, we rethought the message, imagery and CTA. A before-and-after visual immediately shows the benefit of the image editing, and the argument leads the user cleanly from photo to order. Result: a clearer positioning of the core offer.
More WooCommerce shops
Teeschale München
A Munich tea shop with more than 150 varieties – a WooCommerce shop with a clear range structure, filter system, favourites feature and e-commerce SEO.
Phönixbad Ottobrunn
A leisure pool south of Munich – a ticket and voucher shop with a favourites feature, plus a capacity display connected to the admission system.
Kurzzug
A Munich manufactory for premium bags and leather goods – a WooCommerce shop focused on product staging and a clean checkout.
E-commerce focus areas
Payment, inventory, filters, configurators
The four core building blocks that make a shop truly grown-up – and that we set up cleanly on every project.
Payment integration
We integrate Stripe, PayPal, Klarna, Mollie, Apple Pay and SEPA – including strong customer authentication, invoice and instalment payment. On request, we add B2B payment methods such as purchase on account with credit checks.
Inventory via API
WooCommerce is cleanly connected to your ERP, PIM or inventory system. We synchronise stock, prices and product data bidirectionally – via REST API, webhooks or middleware.
Filters & search
High-performance filters, facets and live search for large ranges. We rely on optimised data structures, caching and, where needed, external search indexes such as Algolia or Meilisearch.
Product configurators
From a simple variant picker to a complex configurator with live pricing and a 3D preview – we build configurators that feed directly into the basket and your ERP.
Simple returns function
Since 2025, the Digital Services Act and national consumer protection rules require an easily accessible right of withdrawal. We build a self-service returns flow directly in the customer account – with label generation, status tracking and automatic refunds.
GPSR & product safety
The EU General Product Safety Regulation (GPSR) requires shops to display manufacturer data, safety notices and a contact person per product. We map this cleanly into product attributes and templates.
Our process
An online shop is only as good as its technical foundation, its data flow and its legal integrity. That's why we plan all three before launch.
Discovery & architecture
Range, processes, ERP integration, payment mix and legal requirements are defined. We choose the right WooCommerce stack and plan data flows.
Design & build
Custom theme or headless frontend, product data model, filter architecture and configurators are built iteratively – with conversion optimisation from the start.
Launch & growth
Migration, testing, tracking setup, compliance check, and a launch without loss of visibility. After that: ongoing conversion optimisation and new features.
Severin Lucks
Founder & SEO Consultant, DELUCKS
For 20 years I've been helping businesses become visible online – and for over 10 years also helping them sell online.
For me, WooCommerce is the most flexible stack for mid-sized shops, because it brings content marketing and e-commerce together on one platform.
No obligation. Clear. No sales pitch.
Client voices
Severin Lucks guided us expertly through our website relaunch and played a key role in making the project a complete success. Thanks to his expertise we were able to take SEO and tracking to a new level - from the audit through indexing to the Google Tag Manager setup. Severin impresses with fast response times and the drive to dig into even complex topics until he finds a solution. He always keeps the client's added value in mind and is a valuable partner we look forward to continuing to work with.
Katharina Heitmann
straiv
Working with Severin Lucks' team was exactly what you hope for during a website relaunch: technically strong, solution-oriented and personable, on equal footing. There were some tricky challenges along the way during the project - none of them went unsolved. We particularly valued the quick availability, the open exchange, and the active, constructive input even outside the core scope of the brief. The result truly speaks for itself.
Tanja Michelis
Akustikbild Manufaktur
Working with Severin Lucks is simply outstanding. Although I initially wondered whether, as a sole trader, I could and wanted to afford such premium support for my website, it became clear straight away that in a single hour I receive many times the value I had experienced before. Severin Lucks thinks fast and ahead, makes excellent suggestions and, thanks to his outstanding expertise and infrastructure (such as his own WordPress theme), implements everything with great ease. Despite a full diary he has the ability to give clear commitments on what will be delivered by when – and he always keeps them. If short-notice questions come up in between, he answers them immediately. The effect of reworking my website with him speaks for itself: I have finally achieved the rankings I wanted, and I have unshakeable confidence that my website will keep building on this strong positioning in the years ahead with his support.
Astrid Schroeder
I'm really happy with the service, above all because you are always available and come up with fast solutions.
Sabine Lämmlein
Teeschale München
We had the team build an intranet for our architecture practice. The concept was developed directly in the CMS, so we could try out all features quickly and iterate. Coordination during development and the support were always fast and straightforward. Even complex requirements were solved smartly by building on existing solutions and keeping customisations update-safe. That let us keep development costs under control and create a “community” for our colleagues that is easy to use and used every day – for over a year now.
Sabine Wallner
Brückner Architekten
The collaboration was highly professional from the very start, and our wishes and ideas were always taken on board. The result speaks for itself: we get a lot of positive feedback from clients who also knew our old website. Our visibility online has definitely increased with the new site, and the now very modern and professional presence has generated new applicants as well as enquiries from new clients. We would hire Severin and his agency again at any time!
Florian Wrobel
Peschke & Kainz
Severin Lucks and his team are highly creative, geared towards fast, reliable and modern solutions, and perfectly focused on our challenges. Severin supported us around social media and our online presence with plenty of ideas and valuable know-how, turning the right dials at the right time. The relaunch of our website went smoothly and was perfectly coordinated, so we can keep developing well. We very much enjoy working with DELUCKS!
Beate Zornig
Kinderschutz München
Great collaboration! Severin in a nutshell: professional, competent, open-minded, 100% reliable, full of positive energy and super fast. His combined expertise is a fantastic support to us. He keeps developing further and openly shares his knowledge and insights. DELUCKS comes highly recommended. We look forward to continuing to work together!
Nina Pollack
MD ELEKTRONIK
Great collaboration! Severin approaches projects with infectious energy. He works very professionally and helps with extensive expertise. Fast, reliable and absolutely competent. We would recommend DELUCKS anytime. Thanks, Severin!
Jörg Naujoks
x-root
The collaboration ran smoothly. The tips on how to professionalise a website helped us enormously. Thank you very much for that. Always reachable at short notice, and booking an appointment online is really simple. Happy to work together again any time. :)
Hossin Ahmadi-Rad
TGA Süddeutschland
More than convinced: within a month of Phönix-Bad's relaunch, we more than doubled our visibility! The SEO plugin is a joy to work with - perfectly suited for beginners and professionals alike. Visually, in terms of content, and in every other way, it's top, top, top. And you won't find better support and assistance anywhere else than from DELUCKS. That deserves a sixth star.
Stephanie Laufs
commosso Kommunikation
Severin supported us quickly and reliably with the development and direction of our homepage, so we'd hire him again any time! Working together was always extremely pleasant and motivating.
Kilian Klösel
Weisenfeld
Mr Lucks and his team do an outstanding job. Whatever the problem, help is provided immediately. Individual requests are never a problem either.
Carsten Böttcher
ELOORAC
Before meeting Severin, I was already convinced of the quality of my texts, but equally puzzled as to why relatively few people were interested in them. I'm increasingly enjoying the fact that I no longer see SEO as some kind of magic that I hand off to someone else, but that I'm learning that with a bit of my own time and lower costs, I can pull a powerful lever that doubled the number of users over the past year! Thanks, Severin.
Markus Breitenberger
We're always happy to draw on Severin Lucks' combined expertise whenever our SEO projects hit a snag or various adjustments are needed. We're very grateful for DELUCKS' support - a personable contact, broad expertise, and always the right solutions for every little issue, just in time. THANK YOU!
Andreas Riethmüller
Büro PlanD
Severin has been our on-page optimisation expert for many years. The innovative website he designed still goes down brilliantly with our customers even years later. He works extremely professionally and develops creative, highly efficient business models. Highly recommended.
Michael Märzheuser
Märzheuser Kommunikationsberatung
I've rarely met someone who lives so much for what they do. Severin knows how to get people excited and explain complex issues in an understandable way. Great collaboration, unmatched commitment and outstanding results.
Saskia Andries
Harmonic Drive
We're thrilled with the know-how and the fast, competent delivery. Top service! Top result!
Dr. Andreas Vogtner
Severin Lucks is an authority in his field. Intuitively and unerringly, he develops strategies and concepts in the digital space for a dramatically higher response. His enthusiasm and alertness are infectious - it's fun working with him.
Josef Thaler
sternthaler
I got a fantastic website designed for me, and the team keeps coming up with new ideas to move the site forward and keep it up to date. Huge thanks!
Jana Kettner
Friseure Central
Thanks to DELUCKS' SEO, we were able to maximise our visibility on Google.
Walter Stuber
Gemeinhardt Gerüstbau
Smart, fast, dedicated, friendly, courteous, competent! Working with the Lucks team is pure pleasure. If I'd known about this new web agency of mine a year ago, I would have saved a huge amount of money.
Dr. Waltraud Berle
Working together is real fun - these guys really know their stuff and give it their all! Here's to more great collaboration!
Jan-Christian Hansen
DELUCKS' fast, uncomplicated support is a huge help time and again when it comes to maintaining and developing our web portal further.
Christine
GoingPublic Media
In digital communication, it's essential to have solutions that are easy to use and reliable.
Benjamin Heitkamp
Sana Kliniken
Nowadays users expect easy usability and good design - especially from startups.
Dirk Röder
If your company wants to set benchmarks, you need to do that in your communication too.
Marcus Schmidt