WooCommerce Agency in Germany
Online shops with strong content management.
We develop WooCommerce shops that bring together content, conversion and back office – with clean payment integration and a holistic customer account area. Fully compliant, of course.
Why us
A shop is more than a shopping cart.
Since 2006. Not since ChatGPT.
While others are only now discovering AI, we combine 20 years of agency experience with state-of-the-art technology. What counts is not the latest buzzword, but results that hold up in practice.
View case studiesA system, not AI patchwork.
Instead of one-off prompts and isolated measures, we rely on holistic AI-supported processes. Strategy, content, technology and optimisation work hand in hand – data-driven, efficient and proven.
Our processesOne mind, not many faces.
No rotating account managers, no endless rounds of approval. Severin Lucks, the managing director with more than 25 years of experience, is personally on hand as the central point of contact. Long-term, direct and on equal footing.
Meet the contact
Featured
Akustikbild-Manufaktur
In summer 2025 we relaunched this Berlin-based acoustic panel specialist's online shop on WooCommerce with the Elementor editor. The goal was to move away from an outdated template and editor to a more user- and search-friendly solution – including AI-supported migration from the old editor, custom post types, bespoke plugins and optimised structured data.
Homepage & header
A multi-line, overloaded header became a clean single-line bar with a clear menu hierarchy. We also added a bespoke, high-performance trust widget that displays eKomi reviews without slowing down load times – the homepage communicates quality from the very first second.
Product page & content modules
We restructured the product page: clear options, a prominent add-to-cart button, visible trust signals and tidy content blocks. By migrating custom post types and bespoke plugins, we carried across every existing content module and feature without losing any content.
Custom-motif landing page
For the central custom-motif landing page, we rethought the message, imagery and CTA. A before-and-after visual immediately shows the benefit of the image editing, and the argument leads the user cleanly from photo to order. Result: a clearer positioning of the core offer.
More WooCommerce shops
Teeschale München
A Munich tea shop with more than 150 varieties – a WooCommerce shop with a clear range structure, filter system, favourites feature and e-commerce SEO.
Phönixbad Ottobrunn
A leisure pool south of Munich – a ticket and voucher shop with a favourites feature, plus a capacity display connected to the admission system.
Kurzzug
A Munich manufactory for premium bags and leather goods – a WooCommerce shop focused on product staging and a clean checkout.
E-commerce focus areas
Payment, inventory, filters, configurators
The four core building blocks that make a shop truly grown-up – and that we set up cleanly on every project.
Payment integration
We integrate Stripe, PayPal, Klarna, Mollie, Apple Pay and SEPA – including strong customer authentication, invoice and instalment payment. On request, we add B2B payment methods such as purchase on account with credit checks.
Inventory via API
WooCommerce is cleanly connected to your ERP, PIM or inventory system. We synchronise stock, prices and product data bidirectionally – via REST API, webhooks or middleware.
Filters & search
High-performance filters, facets and live search for large ranges. We rely on optimised data structures, caching and, where needed, external search indexes such as Algolia or Meilisearch.
Product configurators
From a simple variant picker to a complex configurator with live pricing and a 3D preview – we build configurators that feed directly into the basket and your ERP.
Simple returns function
Since 2025, the Digital Services Act and national consumer protection rules require an easily accessible right of withdrawal. We build a self-service returns flow directly in the customer account – with label generation, status tracking and automatic refunds.
GPSR & product safety
The EU General Product Safety Regulation (GPSR) requires shops to display manufacturer data, safety notices and a contact person per product. We map this cleanly into product attributes and templates.
Our process
An online shop is only as good as its technical foundation, its data flow and its legal integrity. That's why we plan all three before launch.
Discovery & architecture
Range, processes, ERP integration, payment mix and legal requirements are defined. We choose the right WooCommerce stack and plan data flows.
Design & build
Custom theme or headless frontend, product data model, filter architecture and configurators are built iteratively – with conversion optimisation from the start.
Launch & growth
Migration, testing, tracking setup, compliance check, and a launch without loss of visibility. After that: ongoing conversion optimisation and new features.
Severin Lucks
Founder & SEO Consultant, DELUCKS
„For me, WooCommerce is the most flexible stack for mid-sized shops, because it brings content marketing and e-commerce together on one platform.“
No obligation. Clear. No sales pitch.
Client voices
During the relaunch of our WooCommerce shop, Severin's team solved even the tricky challenges. We particularly appreciated their availability, open communication and thinking beyond the actual brief. We are very happy with the result. Working together was technically strong and personable, on equal footing.
Tanja Michelis
When it comes to supporting our WooCommerce shop, I particularly value your availability and quick solutions. When I need support, I can rely on you.
Sabine Lämmlein
After the relaunch of the Phönixbad website, our visibility more than doubled within a month. We particularly appreciate the support from DELUCKS. Whenever we have questions, a team is there whose support impresses us across the board.
Stephanie Laufs
WooCommerce shops that sell and are set up properly for German regulations.
- flexible shop customisation without licence fees
- seamless connection of shop and WordPress content
- implementation aligned with the legal requirements of the German market
- shop relaunches with clean content migration
- ongoing consulting by managing director Severin Lucks
- support and further development as needed, billed in 15-minute increments
- savings from AI-supported work are passed on in full