Relaunch Consulting ± Website Agency from Germany
Websites with vibe.
With experience from hundreds of relaunches, we design websites that consider SEO, UX, CRO and tracking from the outset – and support companies with vibe coding. With foresight, passion and data-driven decisions.
Selected cases

Xempus
We carried out the first relaunch for XEMPUS, the leading platform provider in the occupational pension segment, back in 2022. Since then we've worked together continuously. In March 2026 we supported the second relaunch via vibe coding, including a domain change.
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Straiv
We supported the hotel-tech company straiv through its relaunch in Q1 2026. During development in January we provided input, and at the February kick-off we ensured all relaunch risks were minimised. In the post-relaunch phase we stabilised tracking and are now supporting the company with SEO and GEO.
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DocMedico
For DocMedico we provided SEO and CRO consulting, optimised tracking, and have been supporting the health-tech company with its Google and Meta advertising campaigns since 2024.
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Sanmiguel
Since 2020 we've worked with the branding and UX agency SANMIGUEL, supporting each other on our projects. In mid-2025 the agency's website relaunch took place, for which we're responsible for the SEO concept.
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Akustikbild Manufaktur
In summer 2025 we relaunched the online shop of the mid-sized acoustics specialist on a WooCommerce basis with the Elementor editor. Alongside a redesign, we developed AI-supported processes to migrate from an outdated editor, Advanced Custom Fields and Custom Post Types.
View shopOur focus
Holistic customer experience
Our process
A good relaunch isn't created in the CMS – it's created in the concept. What matters is asking the right questions before the first line of code is written.
Analysis
We analyse the existing website, visibility and competitors to identify opportunities and risks for the relaunch. We also assess the company's current positioning and goals and fine-tune buyer profiles and personas.
Concept
We compare the analysis results against the company's vision and visual benchmarks. This results in a requirements document with a navigation concept, URL structure, information architecture, SEO relaunch plan and tracking concept.
Still unsure about the system? Our CMS comparison recommends the right CMS for your relaunch.
Start the CMS comparisonImplementation
Implementation can happen in-house, or we take care of a professional, holistic build with our experienced developers and via vibe coding (using artificial intelligence) that requires minimal support afterwards.
We build websites on these shop and content management systems (CMS):

Severin Lucks
Founder & SEO Consultant, DELUCKS
For 25 years I've been immersed in what visibility online really means – and for 20 years I've advised companies on how to achieve it.
As an SEO trainer at the eMBIS Academy and SEO expert of the bestseller Think Content I connect theory and practice.
What drives me: thinking of strategy, content, code and conversions as one system – and achieving results that can be measured.
No obligation. Clear. No sales pitch.
Client voices
Severin Lucks guided us expertly through our website relaunch and played a key role in making the project a complete success. Thanks to his expertise we were able to take SEO and tracking to a new level - from the audit through indexing to the Google Tag Manager setup. Severin impresses with fast response times and the drive to dig into even complex topics until he finds a solution. He always keeps the client's added value in mind and is a valuable partner we look forward to continuing to work with.
Katharina Heitmann
straiv
Working with Severin Lucks' team was exactly what you hope for during a website relaunch: technically strong, solution-oriented and personable, on equal footing. There were some tricky challenges along the way during the project - none of them went unsolved. We particularly valued the quick availability, the open exchange, and the active, constructive input even outside the core scope of the brief. The result truly speaks for itself.
Tanja Michelis
Akustikbild Manufaktur
Working with Severin Lucks is simply outstanding. Although I initially wondered whether, as a sole trader, I could and wanted to afford such premium support for my website, it became clear straight away that in a single hour I receive many times the value I had experienced before. Severin Lucks thinks fast and ahead, makes excellent suggestions and, thanks to his outstanding expertise and infrastructure (such as his own WordPress theme), implements everything with great ease. Despite a full diary he has the ability to give clear commitments on what will be delivered by when – and he always keeps them. If short-notice questions come up in between, he answers them immediately. The effect of reworking my website with him speaks for itself: I have finally achieved the rankings I wanted, and I have unshakeable confidence that my website will keep building on this strong positioning in the years ahead with his support.
Astrid Schroeder
I'm really happy with the service, above all because you are always available and come up with fast solutions.
Sabine Lämmlein
Teeschale München
We had the team build an intranet for our architecture practice. The concept was developed directly in the CMS, so we could try out all features quickly and iterate. Coordination during development and the support were always fast and straightforward. Even complex requirements were solved smartly by building on existing solutions and keeping customisations update-safe. That let us keep development costs under control and create a “community” for our colleagues that is easy to use and used every day – for over a year now.
Sabine Wallner
Brückner Architekten
The collaboration was highly professional from the very start, and our wishes and ideas were always taken on board. The result speaks for itself: we get a lot of positive feedback from clients who also knew our old website. Our visibility online has definitely increased with the new site, and the now very modern and professional presence has generated new applicants as well as enquiries from new clients. We would hire Severin and his agency again at any time!
Florian Wrobel
Peschke & Kainz
Severin Lucks and his team are highly creative, geared towards fast, reliable and modern solutions, and perfectly focused on our challenges. Severin supported us around social media and our online presence with plenty of ideas and valuable know-how, turning the right dials at the right time. The relaunch of our website went smoothly and was perfectly coordinated, so we can keep developing well. We very much enjoy working with DELUCKS!
Beate Zornig
Kinderschutz München
The collaboration ran smoothly. The tips on how to professionalise a website helped us enormously. Thank you very much for that. Always reachable at short notice, and booking an appointment online is really simple. Happy to work together again any time. :)
Hossin Ahmadi-Rad
TGA Süddeutschland
More than convinced: within a month of Phönix-Bad's relaunch, we more than doubled our visibility! The SEO plugin is a joy to work with - perfectly suited for beginners and professionals alike. Visually, in terms of content, and in every other way, it's top, top, top. And you won't find better support and assistance anywhere else than from DELUCKS. That deserves a sixth star.
Stephanie Laufs
commosso Kommunikation
Severin supported us quickly and reliably with the development and direction of our homepage, so we'd hire him again any time! Working together was always extremely pleasant and motivating.
Kilian Klösel
Weisenfeld
We're always happy to draw on Severin Lucks' combined expertise whenever our SEO projects hit a snag or various adjustments are needed. We're very grateful for DELUCKS' support - a personable contact, broad expertise, and always the right solutions for every little issue, just in time. THANK YOU!
Andreas Riethmüller
Büro PlanD
Severin has been our on-page optimisation expert for many years. The innovative website he designed still goes down brilliantly with our customers even years later. He works extremely professionally and develops creative, highly efficient business models. Highly recommended.
Michael Märzheuser
Märzheuser Kommunikationsberatung
I've rarely met someone who lives so much for what they do. Severin knows how to get people excited and explain complex issues in an understandable way. Great collaboration, unmatched commitment and outstanding results.
Saskia Andries
Harmonic Drive
Severin Lucks is an authority in his field. Intuitively and unerringly, he develops strategies and concepts in the digital space for a dramatically higher response. His enthusiasm and alertness are infectious - it's fun working with him.
Josef Thaler
sternthaler
I got a fantastic website designed for me, and the team keeps coming up with new ideas to move the site forward and keep it up to date. Huge thanks!
Jana Kettner
Friseure Central
Thanks to DELUCKS' SEO, we were able to maximise our visibility on Google.
Walter Stuber
Gemeinhardt Gerüstbau
Working together is real fun - these guys really know their stuff and give it their all! Here's to more great collaboration!
Jan-Christian Hansen
DELUCKS' fast, uncomplicated support is a huge help time and again when it comes to maintaining and developing our web portal further.
Christine
GoingPublic Media
In digital communication, it's essential to have solutions that are easy to use and reliable.
Benjamin Heitkamp
Sana Kliniken
Nowadays users expect easy usability and good design - especially from startups.
Dirk Röder
If your company wants to set benchmarks, you need to do that in your communication too.
Marcus Schmidt