Relaunch consulting for websites and online shops
Websites with vibe.
With experience from hundreds of relaunches, we advise companies on website relaunches: we design websites that consider SEO, UX, CRO and tracking from the outset – and support companies with vibe coding. With foresight, passion and data-driven decisions.
Why us
One relaunch. One common thread. No silos.
Since 2006. Not since ChatGPT.
While others are only now discovering AI, we combine 20 years of agency experience with state-of-the-art technology. What counts is not the latest buzzword, but results that hold up in practice.
View case studiesA system, not AI patchwork.
Instead of one-off prompts and isolated measures, we rely on holistic AI-supported processes. Strategy, content, technology and optimisation work hand in hand – data-driven, efficient and proven.
Our processesOne mind, not many faces.
No rotating account managers, no endless rounds of approval. Severin Lucks, the managing director with more than 25 years of experience, is personally on hand as the central point of contact. Long-term, direct and on equal footing.
Meet the contact
Selected cases
Xempus
We carried out the first relaunch for XEMPUS, the leading platform provider in the occupational pension segment, back in 2022. Since then we've worked together continuously. In March 2026 we supported the second relaunch via vibe coding, including a domain change.
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Straiv
We supported the hotel-tech company straiv through its relaunch in Q1 2026. During development in January we provided input, and at the February kick-off we ensured all relaunch risks were minimised. In the post-relaunch phase we stabilised tracking and are now supporting the company with SEO and GEO.
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DocMedico
For DocMedico we provided SEO and CRO consulting, optimised tracking, and have been supporting the health-tech company with its Google and Meta advertising campaigns since 2024.
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Sanmiguel
Since 2020 we've worked with the branding and UX agency SANMIGUEL, supporting each other on our projects. In mid-2025 the agency's website relaunch took place, for which we're responsible for the SEO concept.
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Akustikbild Manufaktur
In summer 2025 we relaunched the online shop of the mid-sized acoustics specialist on a WooCommerce basis with the Elementor editor. Alongside a redesign, we developed AI-supported processes to migrate from an outdated editor, Advanced Custom Fields and Custom Post Types.
View shopOur focus
Holistic customer experience
Our process
A good relaunch isn't created in the CMS – it's created in the concept. What matters is asking the right questions before the first line of code is written.
Analysis
We analyse the existing website, visibility and competitors to identify opportunities and risks for the relaunch. We also assess the company's current positioning and goals and fine-tune buyer profiles and personas. We also record SEO baseline values (rankings, traffic, backlinks, tracking) as a benchmark for the period after go-live.
Concept
We compare the analysis results against the company's vision and visual benchmarks. This results in a requirements document with a navigation concept, URL structure including a redirect plan (301), information architecture, SEO relaunch plan and tracking concept.
Still unsure about the system? Our CMS comparison recommends the right CMS for your relaunch.
Start the CMS comparisonImplementation & go-live support
Implementation can happen in-house, or we take care of a professional, holistic build with our experienced developers and via vibe coding (using artificial intelligence) that requires minimal support afterwards. Before go-live, we check the staging environment for indexing, redirects and tracking. Relaunch support follows: we monitor rankings, crawling and conversions so that losses are noticed early.
We build websites on these shop and content management systems (CMS):
Severin Lucks
Founder & SEO Consultant, DELUCKS
„What drives me: thinking of strategy, content, code and conversions as one system – and achieving results that can be measured.“
No obligation. Clear. No sales pitch.
Client voices
During our website relaunch, Severin made a decisive contribution to SEO and tracking: from the audit and indexing to the setup in Google Tag Manager, HubSpot and advertising systems. He also works his way into complex topics until he finds a solution. We value his quick responses and his focus on what helps us as clients.
Katharina Heitmann
During the relaunch of our WooCommerce shop, Severin's team solved even the tricky challenges. We particularly appreciated their availability, open communication and thinking beyond the actual brief. We are very happy with the result. Working together was technically strong and personable, on equal footing.
Tanja Michelis
Severin has advanced our WordPress website and tracking with broad expertise and great energy. We appreciate his professional approach and how quickly he supports us. Working together is reliable and enjoyable — we would recommend DELUCKS at any time.
Jörg Naujoks
Severin's advice helped us a great deal in making our website more professional. Working together went smoothly, he was available at short notice and appointments were easy to book online. We would work with him again at any time.
Hossin Ahmadi-Rad
Our new website brings us applications and enquiries from new clients. Clients who knew the old site also give us plenty of positive feedback. Severin and his team took our wishes and ideas on board from the start and implemented them professionally. We would hire them again at any time.
Florian Wrobel
Severin and his team supported us with concrete ideas for social media and our online presence. They understand our challenges and quickly find reliable solutions. Our website relaunch went smoothly and was well aligned with our further development. We very much enjoy working with DELUCKS.
Beate Zornig
After the relaunch of the Phönixbad website, our visibility more than doubled within a month. We particularly appreciate the support from DELUCKS. Whenever we have questions, a team is there whose support impresses us across the board.
Stephanie Laufs
Severin supported us quickly and reliably with the development and direction of our website. Working together was pleasant and motivating. We would hire him again at any time.
Kilian Klösel
Severin has been our contact for on-page optimisation for many years. The website he designed is still very well received by our clients even years later. We appreciate his professional work and creative ideas.
Michael Märzheuser
Märzheuser Kommunikationsberatung
Severin supported us with SEO and the direction of our website relaunch with great dedication. He explains complex connections clearly and gets people enthusiastic about the topics. We are very satisfied with the collaboration and the results.
Saskia Andries
I am very satisfied with the website DELUCKS designed for our salon. The team continues to think along with us afterwards and keeps bringing new ideas to develop the site further and keep it up to date.
Jana Kettner
Friseure Central
Website relaunches with strategy, data and AI.
- experience from hundreds of relaunches since 2006
- SEO, UX and tracking considered from the start
- safe go-lives with redirect concept and monitoring
- collaboration with an existing web agency or IT team
- ongoing consulting by managing director Severin Lucks
- consulting and development as needed, billed in 15-minute increments
- savings from AI-supported work are passed on in full