Google Ads agency with conversion optimisation and tracking
Clicks that convert.
As a Google Ads agency from Munich, we create holistic digital ad campaigns that convert. On Google and other platforms. With psychologically optimised landing pages.
Why us
More budget is not a strategy.
Since 2006. Not since ChatGPT.
While others are only now discovering AI, we combine 20 years of agency experience with state-of-the-art technology. What counts is not the latest buzzword, but results that hold up in practice.
View case studiesA system, not AI patchwork.
Instead of one-off prompts and isolated measures, we rely on holistic AI-supported processes. Strategy, content, technology and optimisation work hand in hand – data-driven, efficient and proven.
Our processesOne mind, not many faces.
No rotating account managers, no endless rounds of approval. Severin Lucks, the managing director with more than 25 years of experience, is personally on hand as the central point of contact. Long-term, direct and on equal footing.
Meet the contact
Selected cases
Sirius Facilities
A local lead machine through clean call tracking
To better target locally focused advertising campaigns for one of Germany's largest commercial park operators, we extended the landing pages with call tracking from matelso and optimised them structurally. With correct tracking of all enquiries, we were able to align the campaigns more precisely towards lead generation.
Fujifilm
A targeting reset based on real purchase data
To market Fujifilm's instant cameras, we carried out precise audience and purchase-behaviour analyses based on Google Ads and Google Analytics data. Insights into the most purchase-ready user groups fed into a realignment of the campaigns – with significantly reduced wastage.
BKK ProVita
A benefits calculator as conversion driver
For the statutory health insurer BKK ProVita, we optimised Matomo and Google Analytics tracking in preparation for a relaunch. Using data, we identified buyer journeys and optimised internal linking and menu navigation. We also developed an interactive benefits calculator for lead generation and ran various search and social campaigns.
Strategy
Online advertising meets conversion rate optimisation.
High-performing campaigns don't come from bigger budgets, but from the interplay of relevant assets and well-founded funnels.
01 · Relevant assets
Content that speaks to the audience.
Landing pages, ads and further content must fit precisely to the needs, language and decision stages of the target audience. Only then does every click pay into a genuine conversion opportunity.
02 · Psychological optimisation
Funnels that convince in the long run.
We build funnels along proven behavioural patterns – with clear visual flow, trust signals and comprehensible arguments that generate enquiries in the short term and build trust in the long term.
Services
From concept to qualified lead.
Process
Buying clicks is easy. Turning clicks into customers requires psychological understanding, clean data and systematic optimisation.
Audit & targeting
We analyse existing campaigns, landing pages and tracking setups – and define audiences and relevant keywords as the basis for measurable performance.
For many SMEs, this consulting is eligible for funding – up to 50% funding possible.
Check fundingCampaign & tracking setup
We rely on an easy-to-understand campaign setup so new stakeholders can get up to speed at any time. Before a campaign launches, tracking is validated during a defined test period, and audiences and creatives are checked once more. This includes conversion tracking and, where useful, server-side tracking for valid data despite consent and browser restrictions. Initial results are often visible within days – though B2B conversions with long decision processes can take weeks. The effort required for the setup depends on complexity and the existing foundation.
Ongoing optimisation
We optimise campaigns based on data, run structured A/B tests and monitor competitors' advertising activity to stay competitive. We also jointly develop new content, creatives and campaign types. Monthly reports and joint review calls ensure transparency and success. We offer ongoing Google Ads support either on demand or as a monthly retainer.
Severin Lucks
Founder & Consultant, DELUCKS
„The combination of psychological persuasion, clean tracking and data-driven optimisation is the key to campaigns that don't just get clicks – they convert.“
No obligation. Clear. No sales pitch.
Client voices
During our website relaunch, Severin made a decisive contribution to SEO and tracking: from the audit and indexing to the setup in Google Tag Manager, HubSpot and advertising systems. He also works his way into complex topics until he finds a solution. We value his quick responses and his focus on what helps us as clients.
Katharina Heitmann
Severin teaches SEO, SEA and social media so practically that we can apply his tips directly in our daily work. His many years of experience give the content substance, and his approach makes the training engaging.
Denise Hirschberg
Severin has advanced our WordPress website and tracking with broad expertise and great energy. We appreciate his professional approach and how quickly he supports us. Working together is reliable and enjoyable — we would recommend DELUCKS at any time.
Jörg Naujoks
With DELUCKS' SEO support, our scaffolding company has become more visible on Google.
Walter Stuber
We offer constructive collaboration on equal footing
- an outside perspective on offers and sales processes
- deep understanding of the psychological drivers of enquiry and purchase decisions
- structured work on landing pages, content and tracking
- campaigns that convert with minimal wastage
- ongoing consulting by managing director Severin Lucks
- support and further development as needed, billed in 15-minute increments
- savings from AI-supported work are passed on in full