Google Ads Agency & CRO Experts from Germany
Clicks that convert.
We create holistic digital advertising campaigns that convert. On Google and other platforms. With psychologically optimised landing pages.
Selected cases
Sirius Facilities
A local lead machine through clean call tracking
To better target locally focused advertising campaigns for one of Germany's largest commercial park operators, we extended the landing pages with call tracking from matelso and optimised them structurally. With correct tracking of all enquiries, we were able to align the campaigns more precisely towards lead generation.
Fujifilm
A targeting reset based on real purchase data
To market Fujifilm's instant cameras, we carried out precise audience and purchase-behaviour analyses based on Google Ads and Google Analytics data. Insights into the most purchase-ready user groups fed into a realignment of the campaigns – with significantly reduced wastage.
BKK ProVita
A benefits calculator as conversion driver
For the statutory health insurer BKK ProVita, we optimised Matomo and Google Analytics tracking in preparation for a relaunch. Using data, we identified buyer journeys and optimised internal linking and menu navigation. We also developed an interactive benefits calculator for lead generation and ran various search and social campaigns.
Strategy
Online advertising meets conversion rate optimisation.
High-performing campaigns don't come from bigger budgets, but from the interplay of relevant assets and well-founded funnels.
01 · Relevant assets
Content that speaks to the audience.
Landing pages, ads and further content must fit precisely to the needs, language and decision stages of the target audience. Only then does every click pay into a genuine conversion opportunity.
02 · Psychological optimisation
Funnels that convince in the long run.
We build funnels along proven behavioural patterns – with clear visual flow, trust signals and comprehensible arguments that generate enquiries in the short term and build trust in the long term.
Services
From concept to qualified lead.
Process
Buying clicks is easy. Turning clicks into customers requires psychological understanding, clean data and systematic optimisation.
Audit & targeting
We analyse existing campaigns, landing pages and tracking setups – and define audiences and relevant keywords as the basis for measurable performance.
For many SMEs, this consulting is eligible for funding – up to 50% funding possible.
Check fundingCampaign & tracking setup
We rely on an easy-to-understand campaign setup so new stakeholders can get up to speed at any time. Before a campaign launches, tracking is validated during a defined test period, and audiences and creatives are checked once more. Initial results are often visible within days – though B2B conversions with long decision processes can take weeks. The effort required for the setup depends on complexity and the existing foundation.
Ongoing optimisation
We optimise campaigns based on data, run structured A/B tests and monitor competitors' advertising activity to stay competitive. We also jointly develop new content, creatives and campaign types. Monthly reports and joint review calls ensure transparency and success. We offer ongoing support either on demand or as a monthly retainer.
Severin Lucks
Founder & Consultant, DELUCKS
For 25 years I've been immersed in what visibility online really means – and for 20 years I've advised companies on how to achieve it.
The combination of psychological persuasion, clean tracking and data-driven optimisation is the key to campaigns that don't just get clicks – they convert.
No obligation. Clear. No sales pitch.
We offer constructive collaboration on equal footing
- uncomplicated, fast exchange without changing contacts
- an outside perspective on offers and sales processes
- empathy for prospective customers and deep understanding of the psychological drivers of enquiry and purchase decisions
- structured work on landing pages, content and tracking
- campaigns that convert with minimal wastage