Question 1

What are the most common SEO mistakes companies make?

Accepted Answer

The most common SEO mistakes companies make can have a significant impact on their visibility and online success. Here are some of the most frequent: Lack of keyword research: Many companies fail to optimise their content for the right, relevant keywords. Poor on-page optimisation: Neglecting meta tags, headings and internal links can harm SEO performance. Ignoring mobile users: A website that isn't mobile-optimised performs worse in search results. Slow loading times: If a page takes too long to load, many users leave, which negatively affects the bounce rate. Missing social media integration: Companies that don't use social media platforms miss opportunities for content distribution. No monitoring of results: Without regular analysis of SEO performance, adjustments and optimisations can't be carried out effectively. By avoiding these mistakes, companies can significantly improve their visibility in search engines.

Question 2

How do you identify blue ocean potential in SEO?

Accepted Answer

To identify blue ocean potential in SEO, the following steps should be considered: Market research: Analyse the market and identify niches with little competitive pressure. Keyword research: Use tools to find keywords with high search volume and low competition. Customer needs: Examine the needs of your target audience and look for content that meets these needs better than the competition. Content-gap analysis: Compare your content with that of competitors and identify areas where you can offer missing information or better solutions. Through these methods, companies can open up new markets and differentiate themselves from the competition.

Question 3

What role does artificial intelligence play in a GEO strategy?

Accepted Answer

Artificial intelligence plays a crucial role in GEO strategy by helping to analyse data and identify patterns that are essential for strategic decisions. Here are some key aspects: Data analysis: AI can process and analyse large volumes of geographic data to identify trends and insights. Optimisation: Through machine learning, AI optimises campaigns in real time and improves visibility across different geographic regions. Predictive analysis: AI makes it possible to forecast future trends and enables companies to react proactively to market changes. These capabilities increase the efficiency and effectiveness of GEO strategies and ensure better positioning in search engines.

Question 4

How long does it take for SEO measures to show results?

Accepted Answer

The time it takes for SEO measures to show results can vary. In general, the following timeframes can be observed: Short term (1-3 months): Initial improvements for specific keywords or traffic through technical optimisations and content updates. Medium term (3-6 months): More stable rankings and a steady increase in organic traffic through consistent, high-quality content and link building. Long-term results (6-12 months): Clear visibility and high rankings for competitive keywords as well as sustained traffic increases. It's important to be patient, as SEO is an ongoing process that requires continuous adjustment.

Question 5

What are the most important factors for a successful SEO strategy?

Accepted Answer

The most important factors for a successful SEO strategy are: Keyword research: Identify relevant keywords that your target audience uses. On-page optimisation: Ensure your website is technically optimised, including content, meta tags and structure. Content quality: Create high-quality, relevant content that meets users' needs. Link building: Encourage the acquisition of high-quality backlinks from trustworthy sites. User experience: Optimise loading speed and mobile usability of your website. Analytics and monitoring: Use analytics tools to review the success of your SEO measures and make adjustments.

Question 6

Do you still need a classic CMS today, or is a no-code/builder-based website enough?

Accepted Answer

The choice between a classic CMS and a no-code/builder solution isn't a question of tools, but a strategic decision. As a general rule: the system should support your requirements for content, SEO and scaling - not the other way round. No-code and builder solutions are particularly suited when: rapid implementation and flexibility are the priority; content is manageable in scope; little custom logic or integration is needed; design and time-to-market are prioritised. Typical use cases include: smaller websites or web business cards; individual landing pages (e.g. to validate new products or offers); temporary campaigns or tests. An additional benefit arises in combination with so-called "vibe coding" approaches: AI is used to quickly develop functional prototypes, dummies or MVPs that can be tested early and improved iteratively. This approach makes it possible to validate ideas quickly and cost-effectively before transferring them to stable, scalable systems. Classic CMS platforms have the advantage when: large volumes of content need to be managed in a structured way; complex SEO requirements exist (e.g. large site structures, templates); multiple editors or workflows are involved; long-term scalability and extensibility are important. A common mistake is making this decision on purely technological grounds. In practice, problems usually arise when the system doesn't match the content and business requirements. It's also worth noting that many no-code and builder solutions - depending on use and provider - come with additional limitations. These include, for example: limited SEO capabilities (e.g. for structured data or technical adjustments); limited integrations and extensibility; dependency on the provider (vendor lock-in); potential data protection and hosting questions. These points aren't fundamentally problematic but can become relevant as requirements grow. In short: no-code and vibe coding are particularly suited to quick tests, MVPs and flexible use cases. A CMS offers more structure, control and long-term scalability - what matters is the specific use case and the stage of the project.

Question 7

How long does a website relaunch take - and what determines the duration in practice?

Accepted Answer

The duration of a website relaunch varies greatly and depends less on implementation than on strategic complexity. Typical timeframes: small websites: approx. 2-3 months; medium-sized projects: 3-6 months; complex relaunches: 6-12 months or longer. Five key factors are decisive above all: 1. Scope of the website: number of pages and content; existing SEO structure and dependencies. 2. Degree of content revision: pure migration vs complete repositioning; revision of texts, structure and offers. 3. Technical complexity: CMS change, new systems or integrations; requirements for performance, tracking and interfaces. 4. Coordination and decision-making processes: number of stakeholders; internal approvals and priorities. 5. Strategic clarity: clear goals and priorities speed up the process; lack of clarity often leads to delays and iterations. A common bottleneck isn't implementation but coordination between departments. In short: a relaunch takes as long as it needs to properly align strategy, content and technology - fast relaunches are often relaunches that were planned incompletely.

Question 8

How does relaunch consulting work in practice?

Accepted Answer

In practice, relaunch consulting follows a structured, multi-phase process with a clear focus on risk minimisation and strategic prioritisation. 1. Analysis & risk assessment: analysis of the existing website (SEO, content, structure, tracking); identification of traffic, ranking and conversion drivers; assessment of potential risks arising from the relaunch. 2. Strategic planning: definition of the target vision, positioning and site structure; prioritisation of business-critical content and pages; development of a clear URL and redirect logic. 3. Support during implementation: coordination with internal teams or agencies; quality assurance for structure, content and technology; ensuring strategic requirements are met. 4. Launch & monitoring: support during go-live; analysis of rankings, traffic and user behaviour; rapid response to deviations. Important: the biggest lever isn't in implementing individual measures but in the early identification and avoidance of critical mistakes. In short: good relaunch consulting ensures the right decisions are made early - not corrected only after launch.

Question 9

Can you implement a relaunch yourself - or when is external consulting or an agency worthwhile?

Accepted Answer

A website relaunch can in principle be carried out internally or with no-code tools. Whether this makes sense, however, depends heavily on complexity, risk and objectives. An in-house implementation is realistic when: the website is manageable in scope (e.g. few pages, low SEO dependency); there's little existing organic traffic; no complex URL structures or migrations are needed; the goal is primarily a visual or technical update. However, as relevance and complexity increase, the risk grows significantly. External consulting or support becomes especially worthwhile when: existing rankings and lead channels need to be protected; many pieces of content, pages or systems are affected; strategic decisions on positioning and structure are needed; internal experience with relaunch projects is lacking. It's important to distinguish between implementation and steering: operational implementation can be carried out internally or by agencies - but the biggest lever lies in strategic planning, prioritisation and risk assessment. A common mistake is viewing the relaunch purely in technical or design terms and making strategic decisions too late. In short: a relaunch can be implemented in-house - what matters is whether it's also set up correctly from a strategic perspective. That's exactly where external consulting adds the most value.

Question 10

When should you really relaunch a website - and when is a redesign enough?

Accepted Answer

A relaunch should only be carried out when structural or strategic problems exist - not for purely design reasons. A relaunch makes sense when: the site structure no longer matches user intent or the business model; content is strategically misaligned or underperforming; technical limitations (usually CMS-related) prevent further development; target audiences, offers or positioning have fundamentally changed. A redesign is often sufficient when: primarily the visual appearance is outdated; existing content and rankings are performing stably; conversion issues can be optimised in a targeted way; no fundamental changes to structure or URLs are needed. A common mistake is justifying a relaunch with a design update. This unnecessarily changes content, rankings and user journeys that are working well. In short: a redesign optimises the surface. A relaunch changes the system - and should only happen when there's a clear strategic reason for it.

Question 11

Why is a website relaunch risky for SEO and lead generation - and how much traffic loss is normal?

Accepted Answer

A website relaunch always intervenes in existing rankings, user behaviour and data structures. It affects several critical systems at once: structure, content, URLs and technology. Even small changes can lead to: content being re-evaluated and (temporarily) ranking worse; established user journeys and conversion paths being interrupted; tools no longer being able to track cleanly; updates to the old website stalling and search engine indexing potentially slowing down (e.g. due to changed crawl behaviour). Particularly critical are: missing or faulty redirects; changed page structures; content re-evaluated by search engines. Lead generation is also affected, since: proven landing pages may disappear; conversion elements are changed; users need to reorient themselves. How much traffic loss is normal? Short-term fluctuations within 1-3 months are common. A temporary decline of 10-30% can occur depending on the scope of the relaunch and should be cushioned by targeted measures (e.g. campaigns or quick optimisations). In short: a relaunch is not a neutral intervention but one that affects existing visibility and demand. Without careful planning, losses are almost always the result.

Question 12

How do you ensure a successful website relaunch?

Accepted Answer

A successful website relaunch doesn't come from design or technology, but from clear prioritisation of business-critical factors. The biggest risks arise not during implementation but from a lack of strategic clarity before the relaunch. Four areas are decisive above all: 1. Strategic alignment and positioning: review of offers and target audience needs; differentiation of your company from competitors; definition of clear goals (e.g. leads, visibility, positioning). 2. Protecting existing performance: analysis of current rankings, pages and traffic drivers; identification of content with high SEO and conversion value; clean redirects for all relevant URLs. 3. Targeted development of structure and content: revision of the site structure based on user intent; prioritisation of content with high business impact; avoidance of unnecessary changes to well-performing pages. 4. Systematically testing and supporting the relaunch: pre-launch checks (indexing, internal linking, technology); monitoring after go-live (traffic, rankings, crawling); rapid response to anomalies. In short: a relaunch is successful when existing strengths are preserved and developed further - not when everything is redone from scratch.

Question 13

What does working with you look like in practice?

Accepted Answer

Our collaboration follows a clearly structured, iterative process with four phases: 1. Analysis & audit: analysis of the status quo (SEO, content, visibility); identification of potential, gaps and risks. 2. Strategic alignment: definition of target audiences and relevant prompts; prioritisation of topics with high visibility potential; development of an integrated SEO and GEO strategy; derivation of a website, marketing and editorial plan. 3. Implementation: implementation is usually carried out by internal teams or existing agencies - supported by AI and clear guardrails: content optimisation and development; building authority and external signals. 4. Monitoring & iteration: ongoing analysis of performance and visibility; data-based adjustment of the strategy; continuous development through new impulses. Important: we deliberately see ourselves as a strategic partner rather than an operational implementation agency. The goal is to enable companies to continue driving their visibility strategy independently in the long term.

Question 14

What are the differences between SEO and GEO?

Accepted Answer

SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) pursue a similar goal - visibility - but differ fundamentally in how they work. SEO optimises for rankings in search engines. Success means: a page appears as high as possible in search results - usually for specific search queries or keywords. GEO optimises for visibility in generated answers. Success means: content is picked up and processed by AI systems and used as a source or recommendation in answers to prompts or more complex questions. The key differences lie in four areas: Output format - SEO: a list of search results; GEO: directly formulated, summarised answers. Relevance logic - SEO: keywords, backlinks, technical factors; GEO: context, comprehensibility, authority and citability. Content requirements - SEO: comprehensive and keyword-optimised; GEO: precise, structured and clearly answer-oriented. Role of the brand - SEO: rankings are possible even without a strong brand; GEO: brand and source trust become significantly more important. In short: SEO ensures content gets found. GEO increasingly determines which content is even visibly cited in answers at all. In practice, the biggest lever lies in combining both approaches.

Question 15

Which KPIs do you use to measure success, and when can results be expected?

Accepted Answer

Measuring success differs depending on the goal - particularly between classic SEO and GEO. For SEO, classic performance metrics are the focus: rankings and visibility index; organic traffic; conversion rates. For GEO and AI visibility, the metrics shift: mentions in AI answers (e.g. ChatGPT, Gemini, Perplexity, Claude); development of brand searches; referral traffic from new, AI-driven sources; indirect effects on conversion and trust. It's important to note that GEO is only directly measurable to a limited extent, since AI systems aggregate content and don't always disclose sources transparently. At the same time, one factor is becoming significantly more important: branding. Brand awareness and topical authority increasingly influence whether content is considered in AI answers. Timing expectations: initial effects in SEO: often after 2-4 months; sustained visibility: typically after 6-12 months; GEO effects: sometimes visible earlier, but less linear and harder to isolate and measure. Success ultimately depends on a combination of: consistent content quality; clear topical positioning; long-term authority building.

Question 16

Shouldn't I be able to develop my SEO and GEO strategy myself using AI?

Accepted Answer

AI can be used well operationally for SEO, but most AI systems lack current, reliable data connections (e.g. search volumes or competitor data) as well as their own experience from real projects. If you use AI for your SEO strategy, you're essentially flying blind. This is exactly where we come in. We develop your strategy together with you and then give you the option to implement further SEO yourself, or we support you as a consultant or agency. The risk with an AI-based SEO strategy is that many recommendations are essentially generic and AI can hallucinate. Furthermore, neither ChatGPT, Gemini, Claude nor any other AI has demand data or real statistics, and their output barely differs from that of competitors. This makes your content, your company and ultimately you interchangeable. In short: AI can reproduce well, but has only limited ability to evaluate, prioritise or strategically differentiate. This becomes especially clear with GEO, for example with these questions: Which prompts are strategically relevant for your own company? Which content has a realistic chance of appearing in AI answers? How do offers need to be developed further to remain competitive? These questions require more than pattern recognition. They require experience, market understanding, and the ability to properly assess relevance and competition. Added to this is an often underestimated factor: implementation effort. Many companies underestimate in particular: ensuring consistent content quality; systematically building authority (E-E-A-T); targeted distribution of content. In conclusion: AI is a powerful tool for operational implementation. Strategic development, prioritisation and assessment, however, remain a key success factor - and this is exactly where external consulting adds the most value.

Question 17

Which channels make sense for us?

Accepted Answer

That depends on your target audience, offer and conversion goal. We often start with Google Ads, social ads, or a combination of ads, landing page and CRO. What matters isn't a presence on every channel, but choosing the channels that fit your market, margin and sales process.

Question 18

How quickly will we see results?

Accepted Answer

Initial data emerges quickly. Reliable decisions, however, require clean tracking, enough conversion signals and a clear optimisation logic - usually two to eight weeks, depending on volume.

Question 19

From what media budget does working together make sense?

Accepted Answer

Performance marketing usually becomes worthwhile from a monthly media budget in the mid-four-figure range - not because of a minimum flat fee, but because only then is there enough signal for clean optimisation. We assess the starting position in an initial conversation and tell you openly if a setup isn't (yet) economically viable.

Question 20

How do you measure success?

Accepted Answer

By the metrics that fit your business model: qualified leads, cost per lead, conversion rate, CAC, ROAS or contribution margin - not impressions or click prices. Reports are transparent, comprehensible and geared towards decisions.

Question 21

Do you also handle the tracking setup?

Accepted Answer

Yes. We design and implement server-side tracking, consent management, conversion models and reporting - compliant with consent requirements and across platforms.

Question 22

Do you work with fixed contract terms?

Accepted Answer

No. We work in clearly defined consulting or management mandates with fair notice periods. Retention comes from results, not contracts.

Question 23

What sets your consulting apart from a classic SEO agency?

Accepted Answer

The difference lies mainly in the consulting approach and the target system. We don't see SEO in isolation, but as part of an overarching visibility strategy. This means: alongside classic search engines, we also consider AI search, user value, and the interplay with PR, social media and email marketing. A second key difference is the separation of consulting and implementation. Our recommendations are independent, data-based and designed to enable companies to make well-founded decisions - not to sell as many operational services as possible. On top of this comes a strong focus on innovation: we continuously test new approaches in our own projects and on our own websites. This allows us to soundly evaluate and proactively recommend even unconventional strategies before they become standard in the market. Classic SEO agencies often work in a more implementation-driven way, e.g. in areas such as metadata optimisation, content production or link building. These measures can be effective but are often geared towards short- to medium-term effects. Another difference lies in the role logic: while agencies combine consulting and implementation, this often creates tension between recommendation and self-interest in implementation. As independent consultants, we're decoupled from that. In short: we focus on strategic, data-based and cross-channel visibility, while classic agencies are often more firmly anchored in operational SEO implementation.

Question 24

What is psychological landing page optimisation?

Accepted Answer

The targeted application of behavioural psychology to website content. More than 50 unconscious psychological patterns - so-called behavioural patterns - influence purchasing decisions. We analyse which ones are missing or used incorrectly on the landing page, and optimise them in a targeted way.

Question 25

Do we need a new tracking setup?

Accepted Answer

In most cases: yes. Many companies measure the wrong KPIs or have incomplete data. Without clean tracking, well-founded optimisation decisions can't be made.

Question 26

What does advertising management cost?

Accepted Answer

Our model is transparent and predictable. We work on demand or within a predictable monthly retainer - with clear deliverables, reporting and optimisation cycles. Costs are based on effort. Since ad accounts are set up directly under our clients, ad spend is billed directly by the respective platforms - there is no markup from us.

Question 27

How quickly will we see ads and CRO results?

Accepted Answer

With ads campaigns, often within a few days of optimisation. Sustained CRO results from landing page tests typically appear after 2-4 weeks, depending on traffic volume.

Question 28

Do you also work on a success-based basis or in exchange for company shares?

Accepted Answer

We deliberately don't offer purely success-based compensation. Performance doesn't just depend on our work but also on external factors such as product, price, competition, market demand, seasonality, sales processes and internal response speed. We raise awareness of these factors - but they're mostly outside our sphere of influence. Instead, we work transparently on demand or within a predictable monthly retainer - with clear deliverables, reporting and optimisation cycles. Working in exchange for company shares is conceivable if we're allowed to take strategic responsibility for the entire company's communications and online marketing.

Question 29

Can I get funding for ads & CRO consulting?

Accepted Answer

Yes, funding of up to 50% is possible for many SMEs. With our funding check, we quickly assess whether your project is eligible.

Question 30

Why WordPress and not a headless CMS like Storyblok?

Accepted Answer

Since the beginning of 2026 we've been hearing from more and more companies that they're frustrated with WordPress and are moving to a headless CMS. That's understandable: with a messy setup, WordPress is inconsistent to use, can become complicated, and it isn't maintenance-free. But neither are headless CMS platforms – content systems where the public frontend is decoupled from the administration backend. On top of that, headless systems come with significant drawbacks.

The biggest disadvantage of a headless CMS is that it can usually only be developed – and maintained – by specialised agencies, because every setup is a bespoke solution. Since many features have to be built from scratch, you risk higher development costs for the initial build.

Because such a headless setup isn't documented as standard, and onboarding can be time-consuming even with documentation, you become more dependent on your developers rather than freer.

We don't want to condemn headless CMS platforms across the board, but we now know of several cases where companies have been actively slowed down by exactly this. That's why we'd encourage you to look at a clean WordPress setup first. A good WordPress setup is characterised by minimal plugin use, automatic updates and solid security mechanisms. But the biggest advantage of WordPress is its large community: practically any agency can support WordPress, so you avoid lock-in.

Question 31

Is WordPress secure?

Accepted Answer

WordPress is fundamentally secure. But just like every other content management system, it has vulnerabilities that are closed through regular updates. That's why update-readiness is absolutely mandatory for WordPress websites.

Most attack vectors aren't in WordPress itself but in insecure WordPress plugins or themes. Often it's free solutions used without much thought that create security risks. A few years ago we also "won" a client whose professional WordPress theme had quietly stopped being maintained and, through severe vulnerabilities, gave hackers access to her online shop. In that case we had to carry out an emergency redesign on a different theme and WordPress editor, because the old setup couldn't be saved (the content could).

So a careful review of WordPress extensions is strongly advisable – and standard practice for us. Automatic updates help close vulnerabilities as soon as they become known.

Various base settings and a firewall can secure WordPress further. There are big differences here too: most firewall plugins such as Wordfence run at application level, meaning only inside the WordPress system. That can be sufficient for low-traffic sites that have never been attacked, but it's resource-hungry and slows the server down, because every single request has to be processed by PHP and the WordPress database before the firewall can decide whether access is allowed. That costs valuable milliseconds and CPU load. Cloud-level firewalls, by contrast, filter traffic before it even reaches your own server. The most popular and best options here are Sucuri and Cloudflare. The former is set up relatively quickly; the Cloudflare setup is more complex.

Any questions? We advise on security topics, clean up hacked websites and harden WordPress installations. Our background: we've been building WordPress websites, our own plugins and themes for 15 years. Our clients also include several IT security companies that regularly challenge us with the highest security requirements.

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