Online marketing and SEO for platforms, health and FinTech
Growth for digital business models
Digital platforms, health companies, and FinTechs operate in dynamic markets with high competitive pressure. Visibility, user acquisition, and conversion are crucial success factors. We support businesses in expanding their reach, acquiring qualified users, and unlocking digital growth opportunities through SEO & GEO, performance marketing, and user-centric websites.
Selected Mandates
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Health Insurance
AOK Hessen
The largest statutory health insurance provider in Hesse, with around 1.7 million insured members and a dense network of branches in the federal state, including several locations in Frankfurt.
Our servicesIncreased internal SEO expertise for the health insurance website and branch locations through SEO training.
FinTech
Scalapay
A Milan-based BNPL (Buy Now, Pay Later) unicorn, a market leader in Southern Europe, allowing over 11 million customers to pay in interest-free instalments. Founded in 2019, Scalapay has raised approximately 953 million USD to date and is active with 7,000 merchants and 1.5 billion EUR in GMV.
Our servicesIncreased merchant and end-customer acquisition for the BNPL solution in the DACH region through campaign management.
InsurTech
XEMPUS
A Munich-based insurtech platform (founded in 2007) for digital company pension schemes and health insurance, connecting over 80,000 companies, 20,000 brokers, and 30 insurers on a single SaaS solution. Xempus has raised over 125 million USD in growth capital to date.
Our servicesA stronger digital presence for insurtech solutions through two website relaunches, the latest with Vibe-Coding, as well as tracking support.
PIM Platform
inRiver
A Swedish SaaS market leader in Product Information Management (PIM) that helps over 1,600 global brands to maintain, enrich, and distribute product data across all sales channels and languages using AI.
Our servicesIncreased international visibility for PIM software through SEO consulting, SEA campaign management, and tracking.
Health Insurance
BKK ProVita
A nationwide statutory company health insurance fund based in Bergkirchen near Munich, with around 125,000 insured members and 10 service centres in Bavaria, Berlin, Hesse, and Lower Saxony.
Our servicesIncreased visibility and leads for the company health insurance fund through SEO consulting, relaunch implementation, and conceptualised and developed SEA and social campaigns.
HR-SaaS
zvoove
Market-leading HR industry software for temporary employment, facility management, and event services, created from the merger of LANDWEHR and Prosoft, with over 300 employees and 3,700 client companies.
Our servicesIncreased reach for HR software in temporary employment, facility management, and event services through B2B social media consulting and support.
Decision Platform
ACTICO
A German software company (founded in 1997) that supplies banks, insurance companies, and financial service providers with AI-powered solutions for compliance, credit decisioning, and risk management. In 2025, ACTICO was once again named among the top 50 compliance software providers worldwide.
Our servicesIncreased B2B leads for compliance and risk management software through SEO and relaunch consulting.
Hospitality-SaaS
Straiv
A Stuttgart-based hotel-tech startup (founded in 2015) whose SaaS platform maps the entire digital guest journey—from online check-in and contactless door opening to digital payment. Over 3,000 hotels in 29 countries use Straiv.
Our servicesAn improved digital guest journey for hotels through relaunch consulting and tracking support.
FinTech
Bilendo
A Munich-based fintech startup (founded in 2015) that centralises all processes related to receivables management, accounts receivable, and dunning on a single cloud-based solution with its SaaS platform. The platform manages over 25 billion EUR in receivables volume.
Our servicesIncreased visibility for the fintech SaaS solution in receivables management through SEO consulting.
Platform
Freelancermap
A Nuremberg-based online platform and, with over 500,000 members, the largest freelancer community in the German-speaking region, directly connecting freelancers and clients without a placement fee.
Our servicesIncreased organic reach and members for the freelancer platform through SEO consulting and technical blog support.
HealthTech
Docmedico
A Munich-based health-tech company that helps medical practices, medical care centres (MVZ), and clinics to automate patient communication and digitalise processes with a digital online reception and AI telephone assistant.
Our servicesIncreased qualified leads for practice software through SEA and social campaign management, CRO, SEO and relaunch consulting, and tracking development.
Live Sports Platform
tickaroo
A Regensburg-based software company (founded in 2011) that provides media companies, sports associations, and event organisers worldwide with an award-winning live-blogging platform for real-time reporting.
Our servicesIncreased organic reach for the live sports platform through SEO consulting.
FinTech / Precious Metals
Gold.de
Germany's leading price comparison portal for physical gold and silver, which has been transparently connecting buyers and sellers of over 30,000 coins and bars with certified dealers since 2009.
Our servicesIncreased organic visibility for the gold and silver price comparison through SEO consulting.
Platform
Sciara
A non-profit organisation or initiative with a commitment to social causes.
Our servicesA clearer digital positioning and a new website for social engagement.
Platform
Vicoland
A company with specialised products or services for its target audience.
Our servicesIncreased qualified leads through SEA campaign management, CRO, and tracking.
Platform
Via Ferrata
A blog and guide platform that provides outdoor and via ferrata enthusiasts with tour tips, reports, and information.
Our servicesIncreased organic reach for via ferrata content and guides through SEO consulting.
Client voices
Contact and collaboration with Severin are very pleasant and always productive. Above all, his quick response times and expertise in web, SEO and AI make Severin a valuable point of contact! I recommend him 100% to anyone looking to advance their online presence or expertise in the digital space!
Ralf Stute
Severin Lucks guided us expertly through our website relaunch and played a key role in making the project a complete success. Thanks to his expertise we were able to take SEO and tracking to a new level - from the audit through indexing to the Google Tag Manager setup. Severin impresses with fast response times and the drive to dig into even complex topics until he finds a solution. He always keeps the client's added value in mind and is a valuable partner we look forward to continuing to work with.
Katharina Heitmann
straiv
Severin delivered cutting-edge information at this GEO training too. Every time, new tools are introduced that make daily SEO processes more efficient and, above all, automated. Severin isn't a theorist - he's a practitioner. For every topic he presents either the latest studies or his own case studies, backing up the impact in practice. He also always takes us a step into the future, showing how far the GEO topic has progressed in other countries (particularly the US) and what that means for us in the medium term. This lets you act now to be well prepared for the future of Google SEO and the requirements of LLMs.
Bernhard Mott
BachelorPrint
I really like your SEO plugin! I can work much faster and more effectively with it than with Yoast. I think it's great that the plugin focuses on the most important aspects and isn't overloaded with features.
Fabian Wieland
ACTICO
