DELUCKS · Tools & knowledge

Knowledge that drives performance.

Handbooks, studies, GPTs, workflows and training from more than two decades of performance marketing.

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Relaunch with vibe coding or a (headless) CMS?

When is a relaunch with a modern vibe-coding setup worthwhile, and when is a classic (headless) CMS the better choice? A briefing and tool covering these topics will follow shortly.

HandbookSEO & GEO

SEO handbook for AI-assisted content optimisation

This SEO handbook (PDF) explains how to approach keyword research, metadata optimisation and SEO copywriting, and where AI such as ChatGPT can best be used.

HandbookAds & CRO

Cookie banners and opt-in rates: what users actually do

Are cookie banners distorting website statistics? This white paper reveals how people feel about website privacy.

HandbookAds & CRO

The perfect landing page — a handbook for conversion optimisation

Across 66 pages, this handbook shows how to build landing pages based on psychology, position offers with AI support and sustainably double conversion rates.

ToolAds & CRO

PsyCon

This AI analyses landing pages against more than 50 subconscious psychological techniques to optimise conversion rates.

Beta — subscribe to the newsletter

ToolSEO & GEO

Gap analysis

AI for SEO and GEO content optimisation: compares competing website content based on Google rankings.

Use the GPT for free

ToolSEO & GEO

Prompt forensics

This AI supports GEO by identifying relevant prompts people ask ChatGPT about a URL or topic.

Use the GPT for free

ToolAds & CROSEO & GEO

Persona

This AI helps companies define their target audiences to focus online marketing precisely.

Use the GPT for free

ToolAds & CROSEO & GEO

Positioning

A foundational online marketing aid for differentiating a company from its competitors.

Use the GPT for free

ToolRelaunches

Content migration

A website relaunch workflow: migrates content from any website into WordPress, including editor layouts and images.

On request

ToolSEO & GEO

Blog automation

A content marketing workflow: automatically publishes blog posts that take SEO and GEO factors into account.

On request

ToolSEO & GEO

Editorial planning

A workflow that regularly emails up-to-date ideas for blogging and social media communication.

On request

ToolSEO & GEO

Prompt monitoring

A GEO workflow: monitors brand visibility in ChatGPT, AI Overviews and Perplexity.

On request

ToolSEO & GEO

SEO plugin

Metadata and content optimisation, sitemaps and integrated Google rank tracking for WordPress.

More information

TrainingSEO & GEO

GEO online course

An on-demand online course to learn SEO with and for AI systems.

View the online course

TrainingSEO & GEO

eMBIS GEO

An open one-day live seminar at the eMBIS Academy on SEO for ChatGPT and other AI systems.

Visit the seminar page

TrainingSEO & GEO

eMBIS SEO with AI

An open one-day live seminar at the eMBIS Academy on AI-assisted SEO.

Visit the seminar page

TrainingSEO & GEO

eMBIS SEO Intensive

An open two-day live seminar at the eMBIS Academy covering all SEO fundamentals and a deep dive into SEO for AI.

Visit the seminar page