How does website relaunch consulting work in practice?

Website relaunch consulting is not about project managing the implementation; rather, it safeguards the decisions that are virtually impossible to correct later: structure, URLs, CMS, tracking, and timelines. It follows three key steps.

Analysis: Assessing opportunities and risks

We analyse the existing website, its visibility, and competitors, evaluate your company's positioning and goals, and sharpen buyer profiles and personas. We also record the baseline SEO metrics (rankings, traffic, backlinks, tracking) as a benchmark for the post-launch phase. Without this baseline, it is impossible to judge later whether a drop is normal fluctuation or an error.

Concept development: Defining requirements

We match the findings from the analysis against your company vision and visual benchmarks. This produces a specification sheet or requirements catalogue including a navigation concept, URL structure with a 301 redirect plan, information architecture, an SEO relaunch roadmap, and a tracking concept. When choosing your platform, our CMS comparison helps you make the right call.

Implementation and go-live support

Implementation can be handled in-house, by another agency, or by our team of experienced developers using Vibe Coding. Prior to go-live, we audit the staging environment for indexation, redirects, and tracking. Afterwards, we closely monitor rankings, crawling, and conversions to spot any traffic drops immediately. Google recommends the exact same pattern for site moves: prepare, test, switch over, and subsequently monitor Search Console, server logs, and Analytics.

What consulting does not replace

Consulting replaces neither design nor web development, nor does it replace your internal decision on which overarching goals the relaunch should achieve. For smaller websites with low SEO dependency, the process can be condensed; however, the more rankings, URLs, and leads are at stake, the more critical the first two stages become.