What does working with you look like in practice?

Our collaboration follows three stages: analysis, strategy, and implementation with ongoing monitoring. How closely we work together depends on your team. We can provide pure consultancy, handle selected parts, or take full responsibility for implementation.

Analysis

Everything starts with clarity. We examine your positioning, competitors, and target audience needs, evaluate existing content, technical SEO, and visibility in AI-generated answers, and identify initial opportunities in the red ocean (high demand, high competition) and the blue ocean (little measurable demand, low competition).

Strategy

Building on this, we prioritise topics, keywords, and prompts based on expected output, defining concrete measures for on-page optimisation and off-page communication. The result is an actionable roadmap that either your team or ours can execute. For many SMEs, this consultancy is eligible for subsidies; our funding check provides an initial assessment.

Implementation and Monitoring

Implementation can be handled in-house, by us, or via a hybrid setup: you consult with us on what your team covers internally, and we step in where in-house resources fall short, such as technical adjustments, content, or AI workflows. If desired, we take care of monitoring and quality assurance, providing ongoing optimisation recommendations.

What we need from you

A designated point of contact with decision-making authority, access to Search Console and Analytics, and clarity on who implements which measure by when. The latter should be established during the strategy phase at the latest, ensuring recommendations do not get stalled in day-to-day business. How long individual stages take depends on the size and baseline of the website; giving a generalised timeframe would not be serious.